GRASP AN EFFECTIVE ONLINE CONTENT STRATEGY FOR B2Bs

Publish date:17/08/2021
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The development of B2B businesses is increasingly affected by the quality of online content. Due to differences compared to B2C models, the B2B have specific characteristics of customers, products, and longer transitions, making the content planning process a bit differently between the two types. To conceptualize an effective online content strategy, marketers need a thorough understanding of B2B business nature.

1. An effective online content strategy has a significant impact on B2B business

Content shapes business objectives to reach the goals

Several conflicting opinions often appear, which leads to much suspicion about the actual benefits that content brings to businesses. The doubts possibly stem from different issues when implementing client research or positioning the development orientation. A B2B effective online content strategy results from a meticulous and thorough investigation of all aspects of the business, including the market, competitors, clients, entrepreneurial potential, and much more.

content effects business objectives
Content can shape all the outputs businesses want to achieve

Those factors are the initial steps for the content strategy. When the letters’ sequence creates their miracles, businesses smoothly fulfilled the original objectives to reach out to the developing goals. As a result, content shapes everything that the industry puts out, prompting customers to take action with the services or products they desire.

SEO contribution for an effective online content strategy

In other words, SEO will have no result if supportive content does not exist. With a diverse and high-end content system built in advance, SEO specialists can easily optimize the website rankings and reliability on search engines with more strategic approaches. Besides, businesses can use BLOG to develop an abundant content base, attracting more users to visit the website.

2. Effective online content strategy, how to?

Identify target audience – well begun of an effective online content strategy

Business needs to research accurately and specifically about the target audience to implement an effective online content strategy. Content creators also need to determine who they are writing for, what they are writing for, and what value are they seeking?

content strategy for B2B
It is time to take a look at a comprehensive process of creating content

First, find out information about businesses to identify audience target with the following fundamental questions:

Company size

  • Is it a multinational, international, or domestic enterprise?
  • The number of staff?
  • Portfolio of projects?
  • Portfolio of clients? Testimonials are highly appreciated.
  • Business field and business status?
  • How old are the decision-makers? Gender? Their position in the business?

The factors leading audiences to use products/services

  • Figure out the pain points of productivity, working process, finance, and other related factors.
  • Problems they want to fill?
  • What are they happy with current products/services?

The buying process

  • Who makes the buying decision? Role of every decision-maker in the buying process?
  • The personal objectives behind buying decisions: measurable KPIs, productivity, revenue
  • How long does the buying timeline take?

About the decision-maker:

  • Personal information: name, portfolio, career motivations, demographic characteristics (gender, living area, interests)
  • What are their emails or other accounts on Linkedin, Facebook, and something like that?
  • Among those accounts, which do they often use?
  • Which level of content do they prefer to read? (general information or specific topics)
  • Is their work at the office or on the go?
  • How do decision-makers seek new information?

Set clear sales goals for an effective online content strategy

Sales goals are also an important step to prepare for an effective online content strategy. These include business goals and content goals. In particular, business goals play as the direction for specific objectives and targets in businesses, including criteria on sales, market share, growth, revenue, and profit. Besides, the content target is a part of the marketing objective, a supporting factor for the business goals in developing the speed of goods/services distribution, brand positioning, value in use of the products, and loyal client creation base for the brand.

Specific content targets will create a solid foundation for a content strategy from the simplest and most basic targets. The following proposed targets will be:

  • Increase traffic to the website
  • Provide educational and training information
  • Maximize SEO tool and search engine rankings
  • Combine with other channels of marketing strategy
  • Create loyal customers for the business in the long term

It is acutely worth reminding that simultaneously achieving all the goals is impossible. That is a greedy view. Instead, prioritizing the most important ones in the short/long term and dividing the targets according to each stage of business growth.

The S.M.A.R.T principle in an effective online content strategy

In the next step, concretize the above primary goals with specific factors based on the S.M.A.R.T principle. This process will help to set more oriented goals.

S refers to “specific”. The primary goals mentioned above need to be more specific. To specify them, ask some of the questions by using the “6W” formula, namely:

Who?

  • Who is responsible for this plan?
  • Who is the target audience?
  • Who controls the strategy?

What?

  • What to do to complete the plan? Which are the best solutions?
  • What is the target audience seeking? Which of them are mostly priorities?

When?

  • When will the content strategy take place?
  • When does the strategy approximately end?
  • When is content published?

Where?

  • Where is the content distribute?

Why?

  • Why are those types of content used?
  • Why does this goal need to be completed first to carry out productivity for this content strategy?

M is “measurable”, which means the goals in detail. Those quantitative factors can be data collection, revenue, sales performance, customer satisfaction, and customer experience surveys.

A means “applicable”. No matter how specific the goals are, they need to be feasible and appropriate to the team-ability. Sometimes, to accomplish these goals, the staff need to improve their skills or undergo training processes. These are all essentials to approach closely to the previously measured goals. From that basis, marketers can estimate a suitable figure for the target. For example, if the sales revenue increases by 5% last month, setting a goal to increase sales performance by 10% this month. Oppositely, setting the 30% increase target would be unreasonable. Although there will be differences and characteristics of every single industry, measurable goals require a meticulous research process in general.

R is the beginning of “realistic” or “relevant”. To set the goal of studying abroad in Australia, make sub-objectives such as studying IELTS, finding a study abroad counseling center, applying for a VISA. However, studying Korean is not related to the whole abroad goals; it can not join the study plan. That plan is an underlying visual instance for a better understanding of relevant and real goals.

T, talks about time. The limit of time is essential to proceed with the on-time plans and break down the goals into actionable tasks. Time-bound brings a consistent and effective online content strategy in all aspects.

3. Creative, unique and impressive content ideas are highly-appreciated

Unique and innovative ideas impressively contribute to an effective online content strategy. However, they are all a plus, not compulsory. In other words, creative ideas are supportive tools that help businesses grow faster, but more than a creative-content factor needed to accompany enterprises with long-term development. To do so is to gain the foundation of Marketing understanding that distributes creative content into suitable channels.

creative content for effective online content strategy
Creativity makes a breakthrough for businesses, but not yet the most important

Generally, novelty can attract potential target audiences. Here are some of the suggestions to be more creative when brainstorming ideas to run an effective online content strategy:

  • Make a list of inherent topics that can divide into specific ideas then.
  • Search engines (Google, Bing) also help to brainstorm different opinions. It supports creating SEO-friendly content that closely approaches niche audiences.
  • Try visiting competitors’ websites or reviewing customer feedback to find new customer insights that competitors have unfortunately missed.
  • Review the earlier published content on the Blog page and pay attention to some of the not detail-clarified points.
  • Develop ideas in new posts that help web content systems be more detailed and relative. The tight, accurate content system can easily slip into specific audiences. Besides, a connective blog-post system boosts SEO performance more naturally.

B2B enterprises do not just need only one effective online content strategy. However, the effective one produces a substantial range of benefits for business, from improving the website-popularity to increasing sales revenue.

SECOMM, with expertise understanding, always seeks prudent solutions in both web structure and content system for partners in the working process. With well-trained staff, we understand how an effective online content strategy impacts brands. We hope to convey new values from old platforms and build fresh ideas from the hybrid of information based on materials.

Ready to Maximize Your eCommerce Potential? Let's talk

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14 comments

  1. Nicki says:

    Hey there exceptional blog! Does running a blog about technologies and ecommerce like this take a large amount of work? I’ve absolutely no knowledge of of it yet however I was hoping to start my own soon. Anyhow, should you have any suggestions or tips for new blog owners please share. I understand this is off subject but I just wanted to ask. Kudos!

    • SECOMM says:

      Thank you for your nice comments. We are glad that we can educate reader like you, keep on following our blog. Just keep on learning and writing. Best of luck to you and your blogs.

  2. Yasmin says:

    Hi there would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good web hosting provider at a honest price? Cheers, I appreciate it!

  3. Monte says:

    Howdy would you mind stating which blog platform you’re working with?

    I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
    P.S Sorry for being off-topic but I had to ask!

    • SECOMM says:

      Hello, thank you for your question. We are using WordPress as our platform, and the layout is our own unique design. If you have any question you can contact us through this email: [email protected].

  4. Sabine says:

    Hi there colleagues, how is everything, and what you want to say concerning this paragraph, in my view its in fact amazing designed for me.

    • SECOMM says:

      Hello there, thank you for your complements. We are glad that you like our point of views, keep on following our blog.

    • SECOMM says:

      Thank your for complements, we are glad that you liked our writing. Keep following our blogs in the future.

  5. Phillip says:

    Great article that you guys are having here, fairly easy to understand the information. But it seems like the blog is loading very slow sometimes. Anyways, good article.

    • SECOMM says:

      Thank you for nice comments. We are sorry that it happened to you, sometimes we are updating our website to bring a new content for the blog, it might causes the problems. However, please continue to follow our blog in the future.

  6. Kassie says:

    I truly love your blog.. Pleasant colors and theme. Did you make this site yourself? Please reply back as I’m attempting to create my own website and would love to find out where you got this from or what the theme is called. Kudos!

    • SECOMM says:

      Thank you for your complements, we are glad that you liked our blog. We are using WordPress as our platform, and the layout is our own unique design.

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Over the past decade, Magento has solidified its position as one of the leading eCommerce platforms in the market. With its robust capabilities, the platform serves not only B2C businesses but is also a popular choice for enterprises.

By combining Magento’s strength with the specific requirements of B2B Commerce, you can leverage this platform’s powerful benefits. In the following part of the article, let’s explore 10 reasons why Magento is the ideal choice for deploying this great business model.

What is B2B Commerce?

Business-to-business commerce (B2B Commerce) refers to the buying and selling of goods or services between businesses rather than between a business and end consumers (B2C). In the B2B environment, transactions often occur on a large scale and involve large orders, long-term contracts, and strategic partnerships.

This business model has distinct characteristics and requirements compared to B2C Commerce. In the B2B world, businesses typically have more complex demands regarding product management, order management, customer management, and compatibility with enterprise resource planning (ERP), customer relationship management (CRM), and other systems.

Additionally, the business model often requires features such as order confirmation, complex payment processes, batch ordering, and wholesale pricing. For B2B enterprises, choosing a suitable eCommerce platform is crucial to ensuring business efficiency and delivering the best user experience for their partners and customers.

What is Magento?

Magento is a powerful and flexible eCommerce platform developed by Magento Inc., a subsidiary of Adobe. Launched in 2008, it quickly became one of the top choices for you looking to build and operate professional online stores.

It allows you to create custom eCommerce websites. This platform provides a range of features, including product management, order management, payment integration, customer management, and many others, enabling you to easily manage and operate your online stores efficiently.

It is built on open-source code, meaning that you can access and customize the platform’s source code based on specific technical requirements.

Ten reasons why you should choose Magento for B2B Commerce

Reason 1: Customization and scalability

Top 10 Reasons to Choose Magento for B2B Commerce
Customization & Scalability

Magento’s open-source platform characteristic enables businesses to easily and effectively expand their business scale. This is particularly important as businesses grow and must enhance the system’s scalability.

Additionally, the platform provides high customization capabilities, allowing businesses to adjust to their specific business needs flexibly. This also means that the shopping experience can be customized to become unique and tailored to the target customers.

Reason 2: The Comprehensive B2B platform

Top 10 Reasons to Choose Magento for B2B Commerce
Reason 2

In addition to offering built-in Magento B2B features, the platform allows businesses to seamlessly and quickly integrate with many third-party applications and systems, thereby creating a comprehensive and automated eCommerce system. Some integrated systems may include:

  • Enterprise Resource Planning (ERP) systems
  • Customer Relationship Management (CRM) systems
  • Product Information Management (PIM) systems
  • Point of Sale (POS) systems, and so on.

Reason 3: Order management

Top 10 Reasons to Choose Magento for B2B Commerce
Order management

Magento provides a variety of order management features, from creating and editing orders to tracking and processing orders efficiently. This helps B2B businesses easily monitor and manage their orders accurately and consistently.

Additionally, it offers tools and features that allow tracking and analysing their orders’ performance. From generating overview reports to tracking order history and purchasing trends, the eCommerce model deployed, you can better understand your activities and make informed strategic decisions.

Reason 4: Payment and shipping options

Top 10 Reasons to Choose Magento for B2B Commerce
Payment & shipping options

Implementing Magento B2B allows you to offer more payment methods to customers, from online payments through electronic payment gateways to cash on delivery (COD).

Additionally, you can integrate various payment gateways through Magento, such as PayPal, Stripe, Authorize.Net, and many more. This ensures security and convenience in the payment process for both businesses and customers.

Reason 5: Segmentation

Top 10 Reasons to Choose Magento for B2B Commerce
Segmentation

Magento B2B provides features and tools to implement customer segmentation strategies effectively. Among these, the most notable is the Advanced Reporting feature, which provides a dashboard for tracking and analyzing sales data.

With this feature, businesses can segment customers and customize experiences based on web browsing behavior, purchase history, and various other criteria.

Reason 6: Custom user roles and permissions

Top 10 Reasons to Choose Magento for B2B Commerce
Custom user roles

Customizing user roles and permissions is an important part of optimizing the B2B purchasing process. This feature allows B2B customers to create multiple accounts with different contact details for purchasing, ordering, quoting, negotiating, and payment. Additionally, Magento B2B allows sellers to create and assign admin accounts to manage specific customers.

Reason 7: Manage pricing through shared catalogs

Top 10 Reasons to Choose Magento for B2B Commerce
Manage pricing

In B2B Commerce, Magento helps manage quotations through shared catalogs, which effectively provides product information and prices to B2B partners and customers. These catalogs can be created based on criteria such as product type, product group, or other suitable business needs.

Within each shared catalog, administrators can define prices and special conditions for each product or product group. This helps create customized quotations that meet the specific requirements of each customer.

Reason 8: Advanced inventory management

Top 10 Reasons to Choose Magento for B2B Commerce
Advanced inventory management

Inventory management is a challenging task for businesses implementing B2B Commerce. The eCommerce platform provides advanced features to effectively manage and control your inventory levels. These features allow administrators to track inventory quantities and forecast future inventory needs.

Additionally, Magento B2B helps manage special types of inventory such as damaged goods, special inventory items, or batch inventory.

Reason 9: Enhanced security

Top 10 Reasons to Choose Magento for B2B Commerce
Enhanced security

Security is an important issue when building and developing online stores in general. Magento provides many advanced features to help B2B businesses to secure their eCommerce systems. Among these, PCI Compliance, 2FA, WAF, DDoS protection, and preventing CSRF and XSS attacks are notable.

Reason 10: Technical support

Top 10 Reasons to Choose Magento for B2B Commerce
Technical support

Technical support plays a crucial role in maintaining and operating an efficient online store. Magento provides tools and support services to help users address technical issues and optimize the performance of their eCommerce websites.

This includes expert support via phone, email, or online. Additionally, Magento has a large and vibrant community of developers, experts, and end-users. You can search and ask questions on the forum to receive assistance from the community.

Build your first Magento B2B site today!

In the context of the increasingly developing and fiercely competitive eCommerce market, using a powerful eCommerce platform is extremely important to ensure the success. With its unique features and superior flexibility, Magento has proven to be a top choice for building and developing B2B stores.

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Upgrading to Shopify Plus is a strategic decision for growing ecommerce enterprises. Many merchants have encountered the challenges and opportunities this upgrade brings along their journey.

From optimizing business performance to expanding operations globally, upgrading to Shopify Plus isn’t just a technical step but also an opportunity to transform ecommerce activities into a springboard for market breakthroughs.

In this article, let’s explore the steps to upgrade to Shopify Plus and some critical considerations.

What is Shopify Plus?

This is the premium version of the Shopify platform, specially designed to meet the needs of large and rapidly growing ecommerce businesses. With Shopify Plus, you can experience many powerful features and services that help optimize operations, expand scale, and enhance customer experiences.

One notable aspect of Shopify Plus is its flexibility and ease of customization. You can leverage features such as multi-store management, integration with ERP and CRM systems, creating multilingual and multi-channel websites, as well as adjusting interfaces and features according to your specific needs.

In particular, Shopify Plus provides a secure and easily scalable infrastructure that is capable of handling large volumes of traffic and online transactions robustly. With Plus, you can ensure that your website operates smoothly and seamlessly, even during peak shopping seasons.

Why upgrade to the Shopify Plus plan?

Upgrading from the standard versions of the Shopify platform to the Plus version is a significant milestone in the transformation of ecommerce businesses. Below are eight benefits and also eight main reasons driving businesses to undergo the transition:

The 6 Crucial Steps To Upgrade to Shopify Plus Effectively
Why upgrade to Shopify Plus?

Enhanced customization & scalability

Shopify Plus offers a range of powerful features and tools to customize and expand ecommerce websites flexibly and efficiently. These include customizing checkout pages, personalizing customer experiences, and customizing product displays.

Additionally, you can utilize some exclusive solutions, such as LaunchPad, Shopify Scripts, and Shopify Functions, to customize shopping experiences and automate sales processes.

Increased bandwidth and staff accounts

High traffic volumes will require a large amount of bandwidth to maintain a stable website. Shopify Plus allows you to access unlimited bandwidth, 200TB of storage, and unlimited staff accounts to handle large transaction volumes efficiently.

Optimized transaction costs

Upgrading to Shopify Plus can help optimize transaction costs. If you use Shopify Payments, transaction fees are the lowest in all Shopify pricing plans but will be customized based on geographical regions. Conversely, Plus merchants must pay 0.2% per transaction for security and compliance costs.

Deploy Headless Commerce

In the Plus version, you’ll be provided with tools and solutions to build a Headless ecommerce website. Through the Hydrogen + Oxygen solution, you can leverage the power of Headless architecture to create more customized and flexible customer experiences.

Deploy B2B Commerce

Shopify Plus provides features and tools to expand your B2B operations. The recent Shopify Editions Winter ’24 update introduced new features to optimize B2B Commerce activities.

From Headless B2B and advanced order management to integrated payment systems and unique features for B2B customers, Shopify Plus helps you streamline your operations and enhance customer relationships.

Expand international sales

With Shopify Plus’s multilingual and multi-channel capabilities, you can efficiently expand your operations to international markets. Shopify Plus provides tools and features to customize websites according to each market’s needs, from handling currencies to managing orders and shipping.

Ultilize POS Pro

The Plus merchants can utilize the exclusive POS Pro system for free. With advanced features, POS Pro allows seamless integration of multi-channel sales operations into the website, enables unlimited staff account access, and provides professional retail reports. This helps enhance customers’ shopping experience and optimize your offline and online sales activities.

Advanced customer support

When upgrading, you can expect more in-depth customer support services, especially in terms of consultation and technical support by a team of experts. Through hotlines, emails, and live chat, you can access the 24/7 support team.

Additionally, to help clients better understand this platform, Shopify offers a free learning program called Shopify Plus Academy. There, you can access detailed tutorials on setting up stores, customizing store interfaces, and much more.

When to upgrade to the Shopify Plus plan?

You currently on one of Shopify’s standard pricing plans may consider upgrading to Shopify Plus under the following circumstances:

  • Monthly revenue exceeds $800,000 with over 100 transactions per minute. In such cases, a more robust system is needed to handle high traffic volumes without compromising user experience, and to effectively manage and optimize business performance.
  • Expanding sales to international markets requires flexibility in managing multilingual, multi-currency, and region-specific inventory.
  • Desire to harness the advantages of Headless Commerce architecture to enhance user experience and achieve deeper customization of user interface and technical infrastructure.

What to prepare before upgrading to Shopify Plus?

Before deciding to upgrade to Shopify Plus, there are four important steps that businesses need to take to ensure a smooth and effective upgrade process:

The 6 Crucial Steps To Upgrade to Shopify Plus Effectively
What to prepare before upgrading?

Define business goals

Firstly, you have to clarify your needs and wants. This includes evaluating the current and future growth of the business, as well as the necessary features to meet specific needs.

Prepare the data and Infrastructure

Next, you’ll need to prepare data and technical infrastructure for the transition process. This may involve backing up current data, checking the compatibility of current applications and features, as well as ensuring that the technical infrastructure is robust enough to satisfy your requirements.

Define features and tools in need

Finally, you’ll identify the specific features and services you desire from Plus. This may include considering features such as multi-store management, integration with ERP and CRM systems, multi-language and multi-currency support, as well as special features like deploying Headless Commerce and accessing POS Pro systems.

Set up a Shopify Plus store

Setting up a Plus store will differ from deploying previous standard pricing plans. Plus usage fees start from $2,300 per month, and this price isn’t fixed but customized based on each case’s specific needs. Therefore, you’ll need to contact the Shopify Plus team for advice. When collaborating with a Shopify Plus agency, the developer will work with the platform to provide a specific pricing quote.

The six-step process to upgrade to Shopify Plus

Below are six specific steps for the entire process of upgrading your ecommerce website system from a lower version to Shopify Plus:

The 6 Crucial Steps To Upgrade to Shopify Plus Effectively
The six-steps process to upgrade to Shopify Plus

Step 1: Partner with a professional Shopify Plus agency

The first and most important step is collaborating with experienced teams specialising in Shopify Plus to optimize the upgrade process and post-operation, especially concerning costs.

To select a suitable Shopify Plus development partner, you should consider previous Shopify Plus projects they have completed, how they identify and solve problems in each project, and feedback from previous clients regarding those projects.

Step 2: Evaluate and plan

The next step is equally important as it determines the effectiveness of the conversion and future operations. You and your development partners need to clarify business goals, identify necessary features and data to be transferred, and develop a specific deployment schedule based on these goals.

You’ll also need to ensure data backup and updates are safely conducted to avoid data loss during the conversion process.

Step 3: Execute deployment

After assessment and planning, proceed with upgrading to Shopify Plus. The development partner will set up and configure new features, migrate data from the old platform to the new one, and test compatibility to ensure the website operates smoothly.

Step 4: Test and adjust

After deployment, test and adjust the Shopify Plus website to ensure all features and functions work correctly. The development partner’s QA/QC team will collaborate with you to check the quality of the website experience as actual end-users and correct any issues that arise.

Step 5: Golive

Once testing is complete, the new ecommerce website will be launched into the market, and promotional campaigns will be deployed to attract initial traffic and orders.

Step 6: Train staff

Finally, employees should be trained to use and manage the new website on the Shopify Plus platform. You’ll provide detailed instructions on new features and how to use them to optimize the performance. Additionally, since Plus has unlimited staff accounts, personnel allocation should be reasonable and planned accordingly.

The Final Words

While upgrading to Shopify Plus can be complex, it significantly benefits business growth. From high flexibility and customization to scalability and deep customer service, Shopify Plus is the perfect choice for expansion.

Various insights and a systematic 6-step deployment process make the upgrade process more manageable. However, to increase efficiency and maintain the stability of the new website, businesses need a professional development partner to accompany them.

Contact SECOMM or call us at (+84)28 7108 9908 to plan your deployment today!

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IT outsourcing in Australia is emerging as one of the most rapidly growing and attractive fields in the information technology market. As technology projects become increasingly complex and diverse, Australian businesses are increasingly serious about finding highly skilled outsourcing partners to address technical challenges and product development. 

In this article, let’s explore the top 10 IT outsourcing firms in Australia, what makes them stand out in this field, and the key criteria for selecting a potential partner.

The growth of the Australian IT outsourcing industry

In recent years, the Australian IT outsourcing sector has undergone remarkable development, reflecting the boom of the information technology field in the country’s economy.

According to Statista, the projected market revenue for IT outsourcing in Australia in 2024 is expected to reach $14.49 billion, with a CAGR of 10.99% from 2024 to 2028. This indicates substantial prospects and expansion potential.

One crucial factor driving this growth is the emphasis on quality and efficiency. Australian IT outsourcing firms have heavily invested in workforce development and infrastructure to ensure they can deliver high-performance services and meet their clients’ increasingly complex technical requirements.

Furthermore, technological innovation has significantly contributed to this impressive growth. Adopting new technologies such as artificial intelligence, machine learning, and blockchain has opened up numerous opportunities for IT outsourcing firms to provide breakthrough and effective solutions for their clients.

4 Criteria to choose the right Australian IT outsourcing firms

When deciding on a partner to use IT outsourcing services in Australia, you must consider various criteria to ensure the partner can provide services that meet their needs. Below are four key criteria for choosing the right Australian IT service provider.

Professional and expertise

You need to ensure that the Australian IT company has experience and expertise in the field they are interested in. For example, shopping applications can be developed on the iOS operating system using the Kotlin language. The experience and deep knowledge of the IT outsourcing firms in a specific technology and industry will determine whether they are a potential partner.

Service quality

This is the next important factor to consider. You need to check whether the IT outsourcing firm has high-quality standards and whether they have good experience in providing solutions and services to similar clients. Reviewing portfolios and engaging in direct consultations will help businesses evaluate more easily.

Client testimonials and feedback

Social Proof is quite useful in this case. Before making a final decision, you can check reviews, feedback, and gather opinions from customers.

Pricing and efficient

Finally, you need to consider the issue of pricing that the IT outsourcing firm offers, as well as the overall project costs for collaboration. Ensure that the price they offer is suitable for the business budget and that they can provide optimal solutions to meet the project’s requirements.

Top 10 IT outsourcing firms in Australia

The companies listed below are all top names in the IT outsourcing field, with extensive experience and knowledge. They provide the highest-quality services and solutions to meet customers’ diverse needs in complex business environments.

SECOMM

Over the past ten years, SECOMM has become a leading provider of eCommerce solutions in Vietnam for its clients’ general and specific information technology projects. SECOMM is committed to providing clients with a team of skilled professionals capable of quickly adapting to the technological advancements of the era.

IT Outsourcing in Australia: Top 10 Prominent Companies
SECOMM

Seasia Infotech

Seasia Infotech is a leading software development company in Australia. It provides custom software solutions and mobile application development. The company also offers IT outsourcing services, including developing a dedicated IT team for a specific project.

IT Outsourcing in Australia: Top 10 Prominent Companies
Seasia Infotech

OpenXcell

OpenXcell is one of the leading companies in the field of mobile application and software development in Australia. Its personnel and IT team are professional and outstanding. OpenXcell also ensures experience, skills, and knowledge to meet the specific requirements of the project.

IT Outsourcing in Australia: Top 10 Prominent Companies
OpenXcell

Offshore Business Processing

Offshore Business Processing specialises in IT outsourcing services, including data processing, digitalization, and human resource management. Over the years in the market, the company has become a reliable partner of many leading businesses in Australia

IT Outsourcing in Australia: Top 10 Prominent Companies
Offshore Business Processing

KMS Solutions

KMS Solutions is a well-known name in the Australian IT outsourcing industry. This company offers various information technology services, from software development to IT infrastructure management.

IT Outsourcing in Australia: Top 10 Prominent Companies
KMS Solutions

Ontik Technology

Ontik Technology is a pioneering company providing information technology solutions and custom software for Australian businesses. As IT outsourcing is becoming increasingly popular in Australia and Asian countries, Ontik Technology expands its services with a high-quality team of professionals.

IT Outsourcing in Australia: Top 10 Prominent Companies
Ontik Technology

AIS Technolabs

In addition to providing professional IT outsourcing teams, AIS Technolabs also offers Australian businesses custom software solutions, mobile applications, and web development services.

IT Outsourcing in Australia: Top 10 Prominent Companies
AIS Technolabs

pwrteams

pwrteams possesses a highly skilled IT team in various aspects such as app development, software, website building, SaaS application deployment, QA, and Testing. With reasonable pricing, pwrteams has assisted Australian businesses with over 200 professional IT teams for many years.

IT Outsourcing in Australia: Top 10 Prominent Companies
pwrteams

Intogreat Solutions

Intogreat Solutions is a renowned provider of IT consulting services and software outsourcing in Australia. Additionally, you can seek professional IT outsourcing solutions at Intogreat Solutions.

IT Outsourcing in Australia: Top 10 Prominent Companies
Intogreat Solutions

All IT Services

Similar to its brand name, this company provides outsourcing services for all IT-related services. All IT Services has offered reasonable and customized pricing based on the project scale and specific needs of businesses.

The Final Words

In an increasingly competitive and evolving information technology market like Australia, choosing the right IT outsourcing partner is key to achieving success and sustainable development for businesses. The above list has provided a diverse set of reputable and reliable partners, from software development companies to security services and IT infrastructure management providers.

Need advice or help building a professional IT team? Contact SECOM or call (+84)28 7108 9908 now!

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Business-to-business (B2B) eCommerce is becoming increasingly important in the modern business world. In this arena, businesses interact and conduct transactions with each other through eCommerce platforms.

When it comes to this field’s growth potential, Bobby Morrison, Shopify’s Chief Revenue Officer, confidently asserts that B2B eCommerce will be the next significant opportunity for businesses of all scales in 2024 and the years that follow.

Read more: What’s new Shopify Editions Winter ’24?

What is B2B eCommerce?

Business-to-business (B2B) eCommerce is a form of commercial transactions between businesses through eCommerce platforms. In this model, businesses don’t focus on selling directly to end consumers (as in B2C commerce); instead, they prioritize creating value for fellow business partners.

B2B eCommerce: The Next Big Opportunity in 2024 and beyond
What is B2B eCommerce?

B2B eCommerce transactions may involve the exchange of goods and services, the sharing of information, and collaboration on big projects. Such interactions commonly occur between businesses operating within the same industry or along the same supply chain.

In the realm of B2B eCommerce, these transactions often have prominent scales, and high values, and are typically carried out through reliable online transaction management systems, databases, and platforms.

B2B vs B2C eCommerce: What are the differences?

B2B eCommerce: The Next Big Opportunity in 2024 and beyond
B2B vs B2C

Types of B2B eCommerce

In B2B eCommerce, businesses often use several common models to interact and conduct transactions. Here are four main models:

  • B2B2C (Business-to-Business-to-Consumer): This model combines the essence of both B2B and B2C. In B2B2C, two businesses collaborate to provide products and services specifically to end customers (2C).
  • Distributor: They will distribute the manufacturer’s products to the market. They act as intermediaries in the manufacturer’s supply chain, spanning from the production stage to the selling stage.
  • Wholesale: Wholesalers represent individuals or companies that purchase products in large quantities from manufacturers and sell them in bulk to retailers.
  • Manufacturer: They specialize in producing products. They may sell directly to end customers or through wholesale agents and distributors.

B2B eCommerce Platforms

B2B eCommerce is rapidly developing, and various online platforms are emerging to help brands implement this business model efficiently. Here are three popular platforms that B2B brands commonly use to build eCommerce websites. Each brand will choose the most suitable depending on the scale, objectives, and budget.

B2B eCommerce: The Next Big Opportunity in 2024 and beyond
B2B eCommerce platforms

Adobe Commerce (Magento)

Pros:

  • Offer great customization for complex needs
  • High scalability
  • No limits on sales volume
  • A diverse range of extensions

Cons:

  • High requirements for knowledge and technical skills
  • Lengthy implementation time
  • High initial costs

Salesforce B2B Commerce

Pros:

  • Salesforce B2B solution with outstanding features and continuous improvements
  • High scalability and flexible customization
  • Seamless integration with various other Salesforce systems

Cons:

  • High requirements for knowledge and technical skills
  • Lengthy implementation time
  • High initial costs

Shopify Plus

Pros:

  • Diverse exclusive solutions for Shopify Plus merchants
  • The B2B on Shopify with outstanding features and continuous improvements
  • Superior customization and scalability compared to many other SaaS platforms

Cons:

  • High requirements for knowledge and technical skills
  • Platform lock-in risk

Read more: Top 5 B2B eCommerce platform

B2B eCommerce Brands

Brooklinen

Booklinen is a trusted online marketplace specializing in premium bed linens. Established in 2014 with a focus on end consumers, the brand later diversified into the B2B sector as demand for larger-quantity orders grew.

B2B eCommerce: The Next Big Opportunity in 2024 and beyond
Brooklinen

Leveraging the B2B on Shopify solution, Booklinen created a visually appealing and user-friendly B2B eCommerce website, addressing the intricate needs of B2B sales operations. Furthermore, the brand can offer customers a personalized online shopping experience based on their buying behaviour, aiming to boost interaction and conversion rates.

Kulani Kinis

Launched in 2015, Kulani Kinis aims to offer budget-friendly swimwear without compromising on superior quality and style. With a strong desire to expand wholesale operations like retail, Kulani Kinis has built an intuitive, user-friendly B2B eCommerce website similar to its retail site.

B2B eCommerce: The Next Big Opportunity in 2024 and beyond
Kulani Kinis

The B2B website enables wholesale customers to easily place orders from its extensive portfolio of over 800 products.

A notable feature is the custom collection page with a slider displaying the quantity available for all swimwear sizes. This allows customers to add multiple sizes and large quantities of products to their cart seamlessly, enabling them to enhance their shopping experience without leaving the collection page.

eJuices

eJuices is a well-known brand in producing and supplying high-quality electronic liquids. The brand focuses on using safe and high-quality ingredients, ensuring that each eJuice bottle delivers excellent flavour and meets the highest safety and health standards in the vaping industry.

B2B eCommerce: The Next Big Opportunity in 2024 and beyond
eJuices

In addition to implementing a B2C model, eJuices is recognized as a genuine B2B eCommerce business. The brand has efficiently addressed inventory challenges, optimising its business operations while providing significant value to retail partners and enhancing collaborative relationships.

Build Your first b2b e-commerce website today!

Comprehending and effectively applying B2B eCommerce in your business strategy will undoubtedly open up promising new opportunities. B2B eCommerce is the key to unlocking continuous possibilities in the rapidly changing world. It isn’t just a passing trend; it presents a significant opportunity for every business’s growth and development.

If your company is considering establishing an eCommerce website and refining strategies to serve B2B customers, contact SECOMM or call the hotline (+84)28 7108 9908 today. Together, we can shape your business’s effective and sustainable future.

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The 10 Best Fashion eCommerce Websites in Australia
THE 10 BEST FASHION ECOMMERCE WEBSITES IN AUSTRALIA
27/02/2024
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Fashion eCommerce has been booming worldwide for many years, and Australia is no exception. According to IBISWorld, the online revenue for women’s fashion alone in the Kangaroo country reached over $1.8 billion in 2023, marking a 1.1% increase compared to the same period in 2022. 

Let’s explore the top 10 most prominent fashion eCommerce websites in Australia.

The ICONIC

For a considerable period, The ICONIC eCommerce website has been recognized as a premier shopping hub for fashion enthusiasts in Australia and New Zealand. On this platform, shoppers can conveniently discover various products from well-known global brands like Levi’s, Adidas, Lacoste, Polo Ralph Lauren, and others. 

The ICONIC website is designed to make it easy for customers to navigate products, make purchases, and track their orders. Beyond delivering a distinctive online shopping experience, The ICONIC also regularly updates fashion trends and provides valuable information for its customers.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
The ICONIC

Cotton On

Established in 1991 in Australia, Cotton On offers a diverse range of fashion products for men, women, and children, including footwear, accessories, lingerie, and even home furnishings and interior decor in some stores. Cotton On has a widespread network of physical stores across the globe, including the UK, the US, and Canada.

Therefore, the brand has invested in an eCommerce website system to cater to various customer demographics in different markets. Additionally, Cotton On implements a customer loyalty program and various enticing promotional campaigns to attract and retain customers.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Cotton On
  • Website: https://cottonon.com/AU/
  • Platform: Salesforce Commerce Cloud
  • Traffic: 9.2M/month
  • Ranking: 144 (Australia) & 5,182 (Global)

Forever New

Established in 2006 in Australia, Forever New focuses on designing and producing women’s fashion collections, offering customers products with a luxurious and feminine style. Since then, the brand has rapidly grown and expanded into various markets.

The Forever New eCommerce website is built using Magento and customized with many advanced features to optimize the online shopping experience for customers. Similar to many other popular fashion retailers, Forever New implements various promotional programs and enticing offers to delight its customers.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Forever New

Bonds

Bonds is a renowned fashion brand in the Australia and New Zealand region, offering a wide range of products for men, women, and children in diverse styles and sizes. The Bonds eCommerce website not only showcases the brand’s sophistication through a visually appealing user interface but also provides intelligent search features, secure payment processes, and detailed product information.

This approach helps Bonds retain its existing customer base while also capturing the interest of newcomers looking to experience the brand’s comfort and distinctive style.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Bonds
  • Website: https://www.bonds.com.au/
  • Platform: Magento Open Source
  • Traffic: 4.891 M/month
  • Ranking: #395 (Australia) & #27,597 (Global)

Sussan

Present in the Australian market for over 80 years, Sussan has won the hearts of consumers through a blend of modern style and comfort. Today, Sussan stands as an icon in the country’s fashion industry with unique outfits that emphasize the creativity and confidence of women. 

Sussan’s fashion eCommerce website is customized and optimized on the Magento platform, providing customers with a unique shopping experience. The website simplifies the checkout process and integrates multiple third-party payment methods to increase choices for customers while streamlining the shopping process and reducing cart abandonment rates.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Sussan
  • Website: https://www.sussan.com.au/
  • Platform: Magento Open Source
  • Traffic: 3.286 M/month
  • Ranking: #774 (Australia) & #53,618 (Global)

Kath Mandu

Kathmandu is known as a giant in the field of clothing and equipment for outdoor activities and adventure sports. This brand has played a significant role in making the outdoor life of Australians more exciting and comfortable. 

The Kathmandu eCommerce website is developed using Magento, providing customers with a rich and easily customizable experience that can be expanded based on the business’s needs. Some notable features of the Kathmandu website include options for product sizes and colors, product comparisons, finding the nearest store, one-page checkout, and more.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Kath Mandu

Glue Store

Established in 1990, Glue Store is a longstanding fashion chain in Australia. The brand specializes in offering products from top global brands such as Adidas, Nike, Stanley Tumblers, UGG, and various other streetwear labels. 

In addition to its nationwide chain of stores in Australia and New Zealand, Glue Store provides customers with an online shopping experience through an eCommerce website built on Shopify. Glue Store has also developed a loyalty program allowing customers to accumulate points for purchases, redeemable for vouchers or gifts.

Additionally, customers can subscribe to Glue Store’s email newsletter for updates on the latest products and promotions. News and gifts will be tailored separately for male and female customers.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Glue Store

Sportsgirl

Sportsgirl is a fashion brand that emphasizes creativity and diversity in its collection of women’s fashion. With 70 years of history, Sportsgirl has become a popular shopping destination, inspiring individual style by combining the latest fashion trends with unique elements.

Sportsgirl has built an eCommerce website with Magento to provide an optimal customer experience, allowing for easy customization of features and system expansion to align with market development and trends. Additionally, Sportsgirl offers customers attractive deals, including discounts, buy one get one free promotion, free shipping, gift card giveaways, and a variety of payment methods.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Sportsgirl

Style Tread

Styles Tread is a well-known shoe brand from Australia, specializing in providing products that offer comfort and premium style to consumers worldwide. Any pair of shoes in Styles Tread’s collection reflects sophistication in design and a commitment to providing a stylish and comfortable experience for the wearer.

The eCommerce fashion website of Style Tread focuses on minimalistic yet unique design elements to deliver the best customer experience, from browsing products to adding items to the cart and completing the payment process. Everything is streamlined to shorten the shopping time, encourage customers to make decisions quickly, and reduce the cart abandonment rate.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Style Tread

Pretty Little Thing 

Pretty Little Thing is known as a famous Australian fashion brand specializing in creating trendy and modern outfits for young women. The combination of the latest fashion trends, product quality, and good value has helped Pretty Little Thing build a large fan base and maintain its position in the international fashion industry.

The eCommerce website of Pretty Little Thing uses a color palette of pink, white, and black with a design focus on minimalism and emphasis on user experience. Therefore, the brand deploys various unique features such as Smart Filtering & Searching, Image Search, Product Size Selection, Related Product Display, and Quick View Cart.

10 Website Thương Mại Điện Tử Thời Trang Nổi Bật Của Úc
Pretty Little Thing

Build your first clothing eCommerce website today!

Here are the top 10 leading fashion eCommerce websites in Australia that have quickly adapted to the increasing demands in the consumer trend of online shopping.

With extensive experience in developing eCommerce websites for numerous Australian clients, SECOMM possesses a team of highly experienced experts with advanced technical skills and a profound understanding of the Australian eCommerce market. 

Contact SECOMM or call the hotline (+84)28 7108 9908 for a detailed consultation!

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7 Must-Have eCommerce Integrations for Your Store
7 MUST-HAVE ECOMMERCE INTEGRATIONS FOR YOUR STORE
11/01/2024
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Table of Contents

Several crucial factors impact the efficiency of running an online store. Among these, effectively implementing eCommerce integrations plays a key role in helping you streamline your operations and reduce risks. 

Below are 7 essential integrations that you should include in your eCommerce website.

PIM

PIM (Product Information Management) is one of the common eCommerce integrations. The PIM system is used to collect, organize, and manage product information, including details such as product descriptions, images, prices, product attributes, customer reviews, and ratings.

7 Must-Have eCommerce Integrations for Your Store
PIM

This tool helps you manage product information across diverse platforms, making it easier for customers to choose their desired products. Plus, PIM helps you save time compared to manual data entry, thereby reducing personnel costs.

Take Akeneo PIM, for instance; it is an open-source platform tailored for managing product information effectively. Akeneo is also flexible enough to seamlessly integrate with various systems such as ERP, CRM, POS, and popular eCommerce platforms like Magento, Shopify, and WooCommerce.

Currently, Akeneo offers three main PIM plans, including:

  • Community Edition: Free – For small and medium-sized enterprises seeking to focus on product information management and distribution at a low cost.
  • Growth Edition: Starting from $25,000 per year – For mid-sized businesses managing product information.
  • Enterprise Edition: Price on request – For large enterprises looking to develop specialized PIM systems.

OMS

The Order Management System (OMS) helps you process orders in various channels.

7 Must-Have eCommerce Integrations for Your Store
OMS

This eCommerce integration not only helps businesses efficiently manage orders, optimizing the customer experience, but also collects and analyzes data at peak and off-peak sales times, as well as for specific orders, top-selling items, and consumer behavior.

So, you’ll easily adjust their business strategies and manage inventory effectively.

For example, Fabric OMS is a Distributed Order Management (DOM) system designed to help you streamline the order processing process, including online purchases at the store (BOPIS), delivery to the store, and in-store order fulfillment. 

Fabric’s order management solution helps you integrate and manage the entire order process on a single interface. You can optimize your order processing, minimize inventory discrepancies, and free up resources for other important tasks.

WMS

The Warehouse Management System (WMS) will help you manage the flow of goods, inventory, and shipping to facilitate sales and order fulfillment.

By automating order processing and optimizing the layout of goods in the warehouse, WMS accelerates order processing, reduces order preparation time, and enhances the ability to quickly respond to customer demands.

7 Must-Have eCommerce Integrations for Your Store
WMS

For example, Oracle Warehouse Management Cloud (WMS) is one of the eCommerce integrations that offers a cloud-based warehouse management system. It is well-suited if you’re looking for effective warehouse inventory management.

It automates warehouse processes such as receiving, storage, order processing, and shipping, particularly well-suited for a wide range of business scales. It also seamlessly integrates with ERP, CRM, and other supply chain solutions.

POS

POS (Point of Sale) is a system that includes both hardware and software components, or it can be as straightforward as a point-of-sale device like a computer, tablet, smartphone, or receipt printer.

POS helps you manage and execute sales transactions, calculate payments, generate receipts, manage inventory, handle customer relations, and provide crucial sales-related information.

7 Must-Have eCommerce Integrations for Your Store
POS

For instance, the Square POS system, developed by Square, has garnered the interest of numerous large businesses globally due to its free features. However, each transaction conducted through the POS incurs a fee of 2.6% and 10 cents for each tap, dip, or swipe. 

For the “Buy Now Pay Later” model, the fee is 6% and 30 cents. Additionally, Square provides tailored POS packages for businesses with revenues surpassing $250,000.

Xem thêm:

 

CRM

CRM (Customer Relationship Management) helps you organize and manage customer information, including contact details, purchase history, and interactions. So, you’ll easily tap into customer needs and preferences, optimizing the shopping experience and increasing order conversion rates.

Moreover, CRM allows internal departments to interact and work on a unified and automated system, saving time and costs.

7 Must-Have eCommerce Integrations for Your Store
CRM

For example, Dynamics 365 Sales is one of the CRMs developed by Microsoft. With its intuitive interface, easy setup, and flexible customization capabilities, you can manage and enhance the efficiency of the sales process.

the system provides a “Real-time Insight” feature to deliver real-time insights from sales calls, such as customer emotions and sentiments. This helps businesses assess and strategize for their sales teams.

Currently, the system offers three plans:

  • Dynamics 365 Sales Professional: Starting from $65 per month
  • Dynamics 365 Sales Enterprise: Starting from $95 per month
  • Dynamics 365 Sales Premium: Starting from $135 per month
  • Microsoft Relationship Sales: Starting from $162 per month

Learn more:

ERP

Instead of relying on separate, isolated software systems lacking interdepartmental cohesion, ERP (Enterprise Resource Planning) integrates all software into a unified system.

The ERP eCommerce integration helps you manage all organizational activities, from inventory control and orders to financial planning and customer interactions.

You’ll maximize time efficiency, minimize costs, boost business productivity, and reduce unnecessary workforce.

7 Must-Have eCommerce Integrations for Your Store
ERP

For example, Oracle ERP is one of the top global ERP software known for its outstanding features for operational efficiency.

Currently, Oracle provides three different plans tailored to specific needs:

  • Advanced Financial Controls: Starting from $80/month – Designed for small-scale businesses requiring a simple system.
  • Advanced Access Controls: Starting from $150/month – This service plan offers advanced features for efficient operations.
  • Financial Reporting Compliance: Starting from $175/month – Oracle ERP’s premium plan provides comprehensive features suitable for various business needs.

Learn more: 6 best enterprise ERP software

BI

Business Intelligence (BI) helps you analyze data from various sources such as eCommerce websites, POS systems, CRM, and other data sources. Plus, you’ll gain a deeper understanding of customer behavior, shopping trends, and factors influencing sales performance.

By using BI, you can also predict shopping trends to formulate specific strategies, while simultaneously monitoring financial performance, including forecasting sales figures, profits, and other financial indicators. This helps you allocate resources accurately.

7 Must-Have eCommerce Integrations for Your Store
BI

For example, Tableau is a widely used BI tool suitable for various individuals and organizations. With a user-friendly interface that requires minimal technical knowledge, Tableau allows users to easily create reports and visualize data. 

The ability to connect and integrate data from various sources, including cloud data, and transform it into visually appealing charts and graphs, makes it easy for users to analyze trends and information

Deploy eCommerce integrations today!

Above are 7 popular eCommerce integrations to build your eCommerce website and enhance your online presence. You’ll choose your best-suited systems depending on the strategy, estimated budget, and business direction.

With profound knowledge of the eCommerce industry and experience in deploying integrations for all sizes of businesses, SECOMM is committed to proposing cost-effective solutions to develop your high-performing eCommerce system.

Contact or call directly on the SECOMM hotline (02871089908) to get started today!

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What is Cloud eCommerce Benefits from Cloud eCommerce
WHAT IS CLOUD ECOMMERCE? BENEFITS FROM CLOUD ECOMMERCE
20/12/2023
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eCommerce has been booming more than ever, driving the demand for new technologies to adapt to the continuous growth of the market. Some emerging eCommerce technologies include VR/AR, MSI (Multi-Source Inventory), PWA (Progressive Web Apps), Headless Commerce, etc. However, among these, the technology that developers and businesses are currently paying the most attention to is Cloud eCommerce.

What is Cloud eCommerce?

Cloud eCommerce utilizes server clusters and cloud computing systems from cloud service providers to process large transaction volumes and online sales channel traffic. In simpler terms, Cloud eCommerce involves renting Internet servers based on cloud platforms to process, store, or use applications for various eCommerce business purposes.

What is Cloud eCommerce Benefits from Cloud eCommerce-What is Cloud eCommerce
What is Cloud eCommerce?

Before cloud-based eCommerce platforms and other solutions emerged, traditional eCommerce platforms like IBM WebSphere and Oracle ATG required on-premise server setups and continuous maintenance. Unlike those “on-premise” eCommerce solutions, cloud-based eCommerce allows companies to outsource their IT infrastructure without the need to invest in equipment and continuous maintenance as before.

This solution helps businesses adapt to the increasing demands of customers, enhance security, simplify maintenance, and integrate new eCommerce applications as needed. For these reasons, Cloud eCommerce is often combined with eCommerce platforms such as Shopify Plus, Salesforce, Magento, etc.

Cloud eCommerce Solutions

There are several cloud eCommerce solutions to choose from, including IaaS, PaaS, and SaaS, each with different resource requirements.

What is Cloud eCommerce Benefits from Cloud eCommerce-Cloud eCommerce Solutions
Cloud eCommerce Solutions: IaaS, PaaS and SaaS

IaaS eCommerce

Infrastructure as a Service (IaaS) is where businesses rent physical resources such as servers, databases, and network equipment to build a sustainable eCommerce architecture. IaaS eCommerce focuses on providing on-demand data storage on disks and virtual servers, making it easy for businesses to use database services rather than dealing with hardware. However, businesses are responsible for managing applications, data, runtime, middleware, and the operating system on this infrastructure.

Notable IaaS providers include Amazon AWS, Microsoft Azure, and Digital Ocean. IaaS is suitable for businesses wanting full control over the system without the complexity of on-premise eCommerce.

PaaS eCommerce

Platform as a Service (PaaS) is similar to IaaS but requires less infrastructure management, allowing more time to build eCommerce applications using predefined infrastructure with pre-defined operating systems and processes to handle resources, planning, and error correction.

For example, Google App Engine provides a PaaS environment for developers to build web applications without worrying about infrastructure. PaaS eCommerce is suitable for businesses needing to build specialized eCommerce applications and are willing to eliminate infrastructure-related factors in their technology stack.

SaaS eCommerce

Software as a Service (SaaS) provides ready-made eCommerce services, including complete eCommerce solutions or individual eCommerce applications like Product Information Management (PIM) software, Order Management System (OMS), etc. SaaS eCommerce providers are responsible for managing both the infrastructure and software and businesses only need to configure the desired software. Additionally, SaaS eCommerce developers can work outside the user interface with APIs to develop custom solutions without the need for custom software development.

SaaS eCommerce is suitable for businesses that want to quickly deploy eCommerce solutions without significant involvement in infrastructure and software management.

Cloud eCommerce benefits

What is Cloud eCommerce Benefits from Cloud eCommerce-Cloud eCommerce Benefits
Cloud eCommerce Benefits

High scalability

Cloud eCommerce inherits features from PaaS, making it easier to expand system functionality.

Typically, when fashion businesses start, they may not initially focus on scalability. However, from a strategic perspective, investing in technologies with scalability capabilities, such as Cloud eCommerce, can help businesses expand system functionality in each stage of eCommerce website development to foster business growth.

Improve page loading speed

According to Think with Google, if a website takes up to 6 seconds to load, the probability of users bouncing increases by 106%. That’s why businesses need to focus on page load speed.

When an eCommerce website leverages Cloud eCommerce with data stored on a cloud platform, the speed of processing queries and API calls is significantly faster.

Increase security

In the current era of the 4.0 technological revolution, the concern for data loss is a major focus for business leaders. As a response to this, numerous new technologies have emerged to address this goal.

According to PC Magazine, Cloud eCommerce provides control over data and storage locations, along with options such as physical backups and file synchronization to ensure data safety. Additionally, Cloud eCommerce supports businesses in obtaining PCI-DSS (Payment Card Industry Data Security Standard) certification, enhancing the credibility of their website.

Increased stability

Typically, businesses struggle to optimize storage capacity on their websites, especially when facing a massive surge in traffic during peak seasons, such as the “sale hunting” period. This sudden increase in workload poses a significant challenge to storage operations.

Cloud eCommerce offers a flexible solution to meet the demands of unpredictable spikes in traffic, whether seasonal or even hourly. It can dynamically scale up or down to support the real-time needs of a business. Overall, Cloud eCommerce is becoming a widely adopted technology in the digital transformation journey, helping businesses expand their functionality, improve page loading speeds, and enhance the security and stability of their websites.

However, mastering these new technologies requires programmers to possess a significant amount of specialized knowledge and hands-on experience with various complex projects. As a result, the costs associated with implementing Cloud eCommerce can be relatively high.

With over 9 years of experience designing complex eCommerce systems for companies like An Nam Gourmet, Laybyland, Jasnor, etc., SECOMM understands the challenges that businesses face when exploring new eCommerce technologies. 

Contact SECOMM today for a free consultation on detailed eCommerce system development solutions!

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On-Premise CRM vs On-Cloud CRM: Key Differences
ON-PREMISE CRM VS ON-CLOUD CRM: KEY DIFFERENCES
07/12/2023
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When it comes to Customer Relationship Management (CRM) software, businesses often have two choices: On-premise CRM and On-cloud CRM. This article will focus on clarifying the key differences and pros and cons of each option.

Understanding the distinctions between On-premise and On-cloud CRM can help businesses make well-informed decisions, optimize customer relationship management, and succeed in today’s business landscape.

Related Reading: What is CRM? Top 5 benefits of using CRM software in 2023

On-Premise CRM Software

On-premise CRM is a type of CRM software installed and hosted on the servers and infrastructure owned by the business. When deploying On-premise CRM, the business takes responsibility for all aspects of the CRM system, including hardware, software, maintenance, security, and database management.

Pros

On-Premise CRM vs On-Cloud CRM: Key Differences
Pros of On-premise CRM
  • Data Control: Businesses have complete control over their CRM data, which is particularly crucial for safeguarding sensitive and essential information.
  • Customization: On-premise CRM systems frequently provide a high level of customization, allowing businesses to tailor the software to meet their specific needs and operational workflows.
  • Security: With full data control, businesses can implement their security measures and protocols to ensure the protection of both customer and business data.
  • Operational Efficiency: On-premise CRM software can offer robust operational efficiency and faster data access as it is stored and operated entirely on the internal servers and infrastructure of the business.
  • Cost Efficiency: On-premise CRM requires businesses to pay for hardware and software licenses upfront. However, ongoing costs can be significantly lower than cloud-based CRM, making on-premise CRM cost-effective in the long run.

Cons

On-Premise CRM vs On-Cloud CRM: Key Differences
Cons of On-premise CRM
  • High Initial Costs: Implementing on-premise CRM entails substantial initial payments for acquiring servers, obtaining software licenses, and establishing the necessary infrastructure. This considerable upfront investment might pose challenges for some businesses.
  • Maintenance:  Businesses have responsibility for all maintenance tasks, security measures, updates, and issue resolutions. This can consume a lot of resources and requires a highly skilled technical team.
  • Limited Accessibility: On-premise CRM software is quite limited in terms of remote access, making this system less appealing to businesses with multiple branches in different locations.
  • Limited Scalability: Scaling up the on-premise CRM system can be complex and incur significant costs for purchasing and configuring additional hardware and software.
  • Software Backup: Businesses must deploy their own data backup solutions to ensure the availability of data in case the CRM system encounters unforeseen issues.

Some popular on-premise CRMs like Microsoft Dynamics, Oracle Siebel CRM,…

On-Cloud CRM Software

On-Cloud CRM is a form of customer relationship management software hosted on the remote servers of a third-party provider. With this software, businesses are relieved from the task of managing and maintaining fundamental infrastructure like servers and central databases, as those responsibilities are handled by the On-Cloud CRM provider.

Businesses can access the CRM system from anywhere with an internet connection through a web browser or mobile application.

Pros

On-Premise CRM vs On-Cloud CRM: Key Differences
Pros of On-Cloud CRm
  • Easy Deployment: On-cloud CRM systems are typically deployed quickly because they don’t require complex hardware setups or software installations.
  • Low initial costs: Cloud CRM solutions often have lower upfront costs compared to on-premise CRM solutions because businesses don’t need to invest in servers and infrastructure.
  • Scalability: Cloud CRM can easily scale to meet the growing number of users and changing business needs without the need for additional hardware investments.
  • Accessibility: Cloud CRM users can access the system from anywhere with an internet connection, making this software appealing to businesses with multiple branches in different locations.
  • Automatic Updates: On-cloud CRM providers are responsible for handling updates and maintenance, ensuring users quickly access the latest features and improvements.
  • Data Security: On-cloud CRM providers are highly regarded for their ability to offer optimal security measures to protect customer data.

Cons

On-Premise CRM vs On-Cloud CRM: Key Differences
Cons of On-Cloud CRM
  • Data Control: The entire data is stored on servers owned by the third-party provider. This raises concerns about data control and security, as well as risks from the provider’s end.
  • Dependency on the Internet: Cloud CRM operations rely on Internet connectivity. If the connection is slow or interrupted, it may impact the overall system performance.
  • Customization Limitations:  While many cloud CRM solutions are highly configurable, compared to on-premise CRM solutions, they still have limitations in terms of customization.
  • Subscription Costs:  Using on-cloud CRM, businesses will incur ongoing monthly or annual usage fees. Initially, the upfront costs may be lower than on-premise CRM, but there are ongoing fees such as user quantity fees, customization fees, etc., which businesses will continuously have to pay throughout the deployment process. This leads to an increase in the total cost of using the cloud CRM system over time.

Some popular Cloud CRMs include Salesforce Sales Cloud, SAP Sales Cloud, Oracle CRM On Demand,…

Related Reading: 

What is The Difference Between On-Premise and Cloud CRM?

On-Premise CRM vs On-Cloud CRM: Key Differences
Difference Between On-Premise and Cloud CRM

On-Premise CRM vs On-Cloud CRM: Which is The Better Choice?

The choice between On-premise and On-cloud CRM becomes a crucial decision in the strategy of deploying CRM. Each type comes with its own set of advantages. On-premise CRM offers high control and customization, while On-cloud CRM is convenient, flexible, and helps reduce the burden of infrastructure and initial costs. 

The ultimate decision depends on the deployment needs, data control requirements, and budget.  Nevertheless, both can serve as valuable tools for businesses to manage customer relationships and amplify operational efficiency. 

Contact SECOMM or call the hotline at 02871089908 today to learn more about deploying and developing a comprehensive CRM system and determine the optimal choice between On-premise and On-cloud.

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What is Cloud eCommerce Benefits from Cloud eCommerce
WHAT IS CLOUD ECOMMERCE? BENEFITS FROM CLOUD ECOMMERCE
20/12/2023
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eCommerce has been booming more than ever, driving the demand for new technologies to adapt to the continuous growth of the market. Some emerging eCommerce technologies include VR/AR, MSI (Multi-Source Inventory), PWA (Progressive Web Apps), Headless Commerce, etc. However, among these, the technology that developers and businesses are currently paying the most attention to is Cloud eCommerce.

What is Cloud eCommerce?

Cloud eCommerce utilizes server clusters and cloud computing systems from cloud service providers to process large transaction volumes and online sales channel traffic. In simpler terms, Cloud eCommerce involves renting Internet servers based on cloud platforms to process, store, or use applications for various eCommerce business purposes.

What is Cloud eCommerce Benefits from Cloud eCommerce-What is Cloud eCommerce
What is Cloud eCommerce?

Before cloud-based eCommerce platforms and other solutions emerged, traditional eCommerce platforms like IBM WebSphere and Oracle ATG required on-premise server setups and continuous maintenance. Unlike those “on-premise” eCommerce solutions, cloud-based eCommerce allows companies to outsource their IT infrastructure without the need to invest in equipment and continuous maintenance as before.

This solution helps businesses adapt to the increasing demands of customers, enhance security, simplify maintenance, and integrate new eCommerce applications as needed. For these reasons, Cloud eCommerce is often combined with eCommerce platforms such as Shopify Plus, Salesforce, Magento, etc.

Cloud eCommerce Solutions

There are several cloud eCommerce solutions to choose from, including IaaS, PaaS, and SaaS, each with different resource requirements.

What is Cloud eCommerce Benefits from Cloud eCommerce-Cloud eCommerce Solutions
Cloud eCommerce Solutions: IaaS, PaaS and SaaS

IaaS eCommerce

Infrastructure as a Service (IaaS) is where businesses rent physical resources such as servers, databases, and network equipment to build a sustainable eCommerce architecture. IaaS eCommerce focuses on providing on-demand data storage on disks and virtual servers, making it easy for businesses to use database services rather than dealing with hardware. However, businesses are responsible for managing applications, data, runtime, middleware, and the operating system on this infrastructure.

Notable IaaS providers include Amazon AWS, Microsoft Azure, and Digital Ocean. IaaS is suitable for businesses wanting full control over the system without the complexity of on-premise eCommerce.

PaaS eCommerce

Platform as a Service (PaaS) is similar to IaaS but requires less infrastructure management, allowing more time to build eCommerce applications using predefined infrastructure with pre-defined operating systems and processes to handle resources, planning, and error correction.

For example, Google App Engine provides a PaaS environment for developers to build web applications without worrying about infrastructure. PaaS eCommerce is suitable for businesses needing to build specialized eCommerce applications and are willing to eliminate infrastructure-related factors in their technology stack.

SaaS eCommerce

Software as a Service (SaaS) provides ready-made eCommerce services, including complete eCommerce solutions or individual eCommerce applications like Product Information Management (PIM) software, Order Management System (OMS), etc. SaaS eCommerce providers are responsible for managing both the infrastructure and software and businesses only need to configure the desired software. Additionally, SaaS eCommerce developers can work outside the user interface with APIs to develop custom solutions without the need for custom software development.

SaaS eCommerce is suitable for businesses that want to quickly deploy eCommerce solutions without significant involvement in infrastructure and software management.

Cloud eCommerce benefits

What is Cloud eCommerce Benefits from Cloud eCommerce-Cloud eCommerce Benefits
Cloud eCommerce Benefits

High scalability

Cloud eCommerce inherits features from PaaS, making it easier to expand system functionality.

Typically, when fashion businesses start, they may not initially focus on scalability. However, from a strategic perspective, investing in technologies with scalability capabilities, such as Cloud eCommerce, can help businesses expand system functionality in each stage of eCommerce website development to foster business growth.

Improve page loading speed

According to Think with Google, if a website takes up to 6 seconds to load, the probability of users bouncing increases by 106%. That’s why businesses need to focus on page load speed.

When an eCommerce website leverages Cloud eCommerce with data stored on a cloud platform, the speed of processing queries and API calls is significantly faster.

Increase security

In the current era of the 4.0 technological revolution, the concern for data loss is a major focus for business leaders. As a response to this, numerous new technologies have emerged to address this goal.

According to PC Magazine, Cloud eCommerce provides control over data and storage locations, along with options such as physical backups and file synchronization to ensure data safety. Additionally, Cloud eCommerce supports businesses in obtaining PCI-DSS (Payment Card Industry Data Security Standard) certification, enhancing the credibility of their website.

Increased stability

Typically, businesses struggle to optimize storage capacity on their websites, especially when facing a massive surge in traffic during peak seasons, such as the “sale hunting” period. This sudden increase in workload poses a significant challenge to storage operations.

Cloud eCommerce offers a flexible solution to meet the demands of unpredictable spikes in traffic, whether seasonal or even hourly. It can dynamically scale up or down to support the real-time needs of a business. Overall, Cloud eCommerce is becoming a widely adopted technology in the digital transformation journey, helping businesses expand their functionality, improve page loading speeds, and enhance the security and stability of their websites.

However, mastering these new technologies requires programmers to possess a significant amount of specialized knowledge and hands-on experience with various complex projects. As a result, the costs associated with implementing Cloud eCommerce can be relatively high.

With over 9 years of experience designing complex eCommerce systems for companies like An Nam Gourmet, Laybyland, Jasnor, etc., SECOMM understands the challenges that businesses face when exploring new eCommerce technologies. 

Contact SECOMM today for a free consultation on detailed eCommerce system development solutions!

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On-Premise CRM vs On-Cloud CRM: Key Differences
ON-PREMISE CRM VS ON-CLOUD CRM: KEY DIFFERENCES
07/12/2023
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When it comes to Customer Relationship Management (CRM) software, businesses often have two choices: On-premise CRM and On-cloud CRM. This article will focus on clarifying the key differences and pros and cons of each option.

Understanding the distinctions between On-premise and On-cloud CRM can help businesses make well-informed decisions, optimize customer relationship management, and succeed in today’s business landscape.

Related Reading: What is CRM? Top 5 benefits of using CRM software in 2023

On-Premise CRM Software

On-premise CRM is a type of CRM software installed and hosted on the servers and infrastructure owned by the business. When deploying On-premise CRM, the business takes responsibility for all aspects of the CRM system, including hardware, software, maintenance, security, and database management.

Pros

On-Premise CRM vs On-Cloud CRM: Key Differences
Pros of On-premise CRM
  • Data Control: Businesses have complete control over their CRM data, which is particularly crucial for safeguarding sensitive and essential information.
  • Customization: On-premise CRM systems frequently provide a high level of customization, allowing businesses to tailor the software to meet their specific needs and operational workflows.
  • Security: With full data control, businesses can implement their security measures and protocols to ensure the protection of both customer and business data.
  • Operational Efficiency: On-premise CRM software can offer robust operational efficiency and faster data access as it is stored and operated entirely on the internal servers and infrastructure of the business.
  • Cost Efficiency: On-premise CRM requires businesses to pay for hardware and software licenses upfront. However, ongoing costs can be significantly lower than cloud-based CRM, making on-premise CRM cost-effective in the long run.

Cons

On-Premise CRM vs On-Cloud CRM: Key Differences
Cons of On-premise CRM
  • High Initial Costs: Implementing on-premise CRM entails substantial initial payments for acquiring servers, obtaining software licenses, and establishing the necessary infrastructure. This considerable upfront investment might pose challenges for some businesses.
  • Maintenance:  Businesses have responsibility for all maintenance tasks, security measures, updates, and issue resolutions. This can consume a lot of resources and requires a highly skilled technical team.
  • Limited Accessibility: On-premise CRM software is quite limited in terms of remote access, making this system less appealing to businesses with multiple branches in different locations.
  • Limited Scalability: Scaling up the on-premise CRM system can be complex and incur significant costs for purchasing and configuring additional hardware and software.
  • Software Backup: Businesses must deploy their own data backup solutions to ensure the availability of data in case the CRM system encounters unforeseen issues.

Some popular on-premise CRMs like Microsoft Dynamics, Oracle Siebel CRM,…

On-Cloud CRM Software

On-Cloud CRM is a form of customer relationship management software hosted on the remote servers of a third-party provider. With this software, businesses are relieved from the task of managing and maintaining fundamental infrastructure like servers and central databases, as those responsibilities are handled by the On-Cloud CRM provider.

Businesses can access the CRM system from anywhere with an internet connection through a web browser or mobile application.

Pros

On-Premise CRM vs On-Cloud CRM: Key Differences
Pros of On-Cloud CRm
  • Easy Deployment: On-cloud CRM systems are typically deployed quickly because they don’t require complex hardware setups or software installations.
  • Low initial costs: Cloud CRM solutions often have lower upfront costs compared to on-premise CRM solutions because businesses don’t need to invest in servers and infrastructure.
  • Scalability: Cloud CRM can easily scale to meet the growing number of users and changing business needs without the need for additional hardware investments.
  • Accessibility: Cloud CRM users can access the system from anywhere with an internet connection, making this software appealing to businesses with multiple branches in different locations.
  • Automatic Updates: On-cloud CRM providers are responsible for handling updates and maintenance, ensuring users quickly access the latest features and improvements.
  • Data Security: On-cloud CRM providers are highly regarded for their ability to offer optimal security measures to protect customer data.

Cons

On-Premise CRM vs On-Cloud CRM: Key Differences
Cons of On-Cloud CRM
  • Data Control: The entire data is stored on servers owned by the third-party provider. This raises concerns about data control and security, as well as risks from the provider’s end.
  • Dependency on the Internet: Cloud CRM operations rely on Internet connectivity. If the connection is slow or interrupted, it may impact the overall system performance.
  • Customization Limitations:  While many cloud CRM solutions are highly configurable, compared to on-premise CRM solutions, they still have limitations in terms of customization.
  • Subscription Costs:  Using on-cloud CRM, businesses will incur ongoing monthly or annual usage fees. Initially, the upfront costs may be lower than on-premise CRM, but there are ongoing fees such as user quantity fees, customization fees, etc., which businesses will continuously have to pay throughout the deployment process. This leads to an increase in the total cost of using the cloud CRM system over time.

Some popular Cloud CRMs include Salesforce Sales Cloud, SAP Sales Cloud, Oracle CRM On Demand,…

Related Reading: 

What is The Difference Between On-Premise and Cloud CRM?

On-Premise CRM vs On-Cloud CRM: Key Differences
Difference Between On-Premise and Cloud CRM

On-Premise CRM vs On-Cloud CRM: Which is The Better Choice?

The choice between On-premise and On-cloud CRM becomes a crucial decision in the strategy of deploying CRM. Each type comes with its own set of advantages. On-premise CRM offers high control and customization, while On-cloud CRM is convenient, flexible, and helps reduce the burden of infrastructure and initial costs. 

The ultimate decision depends on the deployment needs, data control requirements, and budget.  Nevertheless, both can serve as valuable tools for businesses to manage customer relationships and amplify operational efficiency. 

Contact SECOMM or call the hotline at 02871089908 today to learn more about deploying and developing a comprehensive CRM system and determine the optimal choice between On-premise and On-cloud.

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