When grocery business activities face many obstacles such as strict lockdown measures by Covid-19, shortage of necessities, and geographical distance, the demand for egrocery increases daily.

Ecommerce marketplaces such as Tiki (Tiki Ngon), Lazada (Lazada Supermarket), Shopee (Shopee Fresh), and super apps like Momo (Online shopping), Grab (Grab Mart), etc. all, in turn, deploy egrocery to respond to consumer needs promptly. In particular, grocery stores’ eCommerce websites such as Bach Hoa Xanh, WinMart, and Co.opmart quickly seized the opportunity and grew impressively!

The egrocery market continued to thrive after the lockdown period was removed, indicating the expanding potential of the grocery eCommerce business.

Not only was grocery eCommerce appearing in the Vietnamese market but also globalization. For example, in the United States market, egrocery has an annual growth rate of 200% (according to Statista).

Businesses must swiftly develop an eCommerce system fit for industry and customers to capture changes in the market. However, administrators must consider several concerns while implementing grocery eCommerce to efficiently engage in the market.

5 things to keep in mind for successful eGrocery business
5 things to keep in mind for a successful eGrocery business

Choose the right eCommerce platform

Choosing the right eCommerce platform is essential for any business, not just the grocery industry. An eCommerce platform compatible with business strategies will help companies save time, accelerate the digital transformation process, and save money on deploying eCommerce websites in both the short and long term. In addition, businesses do not need to switch platforms many times, saving time and budget for recruiting and training personnel to familiarize themselves with the system.

5 things to keep in mind for successful eGrocery business
Some eCommerce platforms support online grocery store business.

Some grocery business eCommerce platforms include Ziel Commerce, Haravan, Shopify, WooCommerce, and Magento. In particular, Ziel Commerce is a platform designed explicitly for eGrocery businesses.

SaaS platforms like Haravan and Shopify are suitable for SMEs (small and medium enterprises), startups, or new entrants to eCommerce. WooCommerce is ideal for businesses that need to own the source code and customize the website at an affordable cost. The Magento platform is suitable for many different business models (B2C, B2B, B2B2C, etc) and many different business sizes (SME, startup, large corporation, etc).

This platform meets the needs of building an industry-specific eCommerce website under its characteristics, with full ownership of the source code and the ability to customize the website. However, due to the prolonged deployment time and high prices, many businesses are hesitant to use Magento, while many enterprises trust it.

Building a system of industry-specific features

A big problem that egrocery businesses need to pay attention to is that the grocery industry has a relatively complicated operation.

5 things to keep in mind for successful eGrocery business
The characteristics of the grocery industry are relatively complicated.

Grocery products have many units of measure, weight differences, and different ways of selling; prices constantly fluctuate and update continuously by day/week/month/year.

The import and export of warehouses are complicated (general warehouse, store warehouse, warehouse for each area in the store), so when deploying an online grocery store, businesses need to synchronize the price and quantity of products so that when restocking, the data will not be lost. Weight and cost data on branches are changed under control, avoiding the lack of synchronization between frontend and backend, causing data processing to be interrupted.

At the same time, grocery products are mainly fresh foods such as meat, fish, eggs, milk, etc, so they need to be refrigerated, delivered quickly, or selected with the correct delivery time.

Handling all the problems in the complex operating process of the grocery industry requires a team of highly qualified IT and eCommerce personnel to design an eCommerce system that is suitable for the specific process and requirements of the business – something current SaaS platforms are not enough to meet.

Enhance customer experience

When running an online grocery store, the user experience requirements are very high; from navigating shopping behavior to the checkout process, order delivery needs to be optimized. Because user experience increases the likelihood of customers placing their first order, it also gives customers more reasons to buy again, contributing to a competitive advantage over competitors in the same industry.

There are many ways for businesses to enhance the user experience, such as layering product categories to navigate customers more intuitively and building specialized functions such as quick add products to cart, fast checkout, search enhancements, and product recommendations based on collected data, etc.

5 things to keep in mind for successful eGrocery business
User experience is a crucial factor in the egrocery market.

At the same time, personalizing the user experience is an essential factor in the customer’s shopping journey. Businesses exploit, analyze, and leverage data to build the right customer journey, match consumer behavior, and increase the user experience level of personalization.

Personalize from CMS content and display products to navigate the shopping journey for businesses to increase loyalty and customer lifetime value (CLV).

Implement attractive promotions

The secret of doing an online grocery business is building incentive programs suitable for customer segments.

5 things to keep in mind for successful eGrocery business
Some popular promotions

Some popular promotions that businesses can apply in the early stages include free shipping, buy one get one free, gifts/vouchers, or promotions with specific conditions (certain items reach a particular value).

After that, businesses can deploy loyalty programs such as accumulating points for purchases, VIP membership, converting reward points into discount codes, donating bonus points to charities associated with the brand, subscription plans, etc.

Applying omni-channel

Omni-channel is one of the inevitable eCommerce trends in 2022; the application of Omni-channel will help businesses do online grocery business more conveniently.

5 things to keep in mind for successful eGrocery business
Omni-channel is a crucial business strategy in the egrocery industry

Omni-channel will help customers’ shopping experience be seamless from the physical store to the website, helping businesses follow customers from eCommerce platforms, social networks, websites, etc.

In addition, by collecting and analyzing information from Omni-channel, businesses can efficiently study customer behavior, preferences, and psychology and know whether they are satisfied with the product, service quality, or not to take reasonable measures to change.

It can be said that the grocery eCommerce business has both opportunities and challenges, requiring business managers to think carefully about tactics to make the most effective steps. But, of course, that work is not easy, finding a companion is also tricky, building an in-house team is not easy, and businesses have to pay a lot of opportunity costs and time to reach the “finish line” themselves. 

With experience in successfully implementing complex grocery eCommerce systems like An Nam Gourmet, SECOMM understands grocery businesses’ obstacles. Contact SECOMM now for a free consultation on detailed eCommerce system development solutions!

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should we create egrocery websites on the magento platform
SHOULD WE CREATE PRETTY EGROCERY WEBSITES ON THE MAGENTO?

The growth of the grocery eCommerce industry in the Vietnamese market in 2021 is undeniable. According to the Google report, online grocery-related searches will increase by 223% in 2021, 3.6 times in June, and 11 times in July during Vietnam’s lockdown due to Covid-19 in several provinces.

Recognizing the market’s enormous potential, the need for a professional eCommerce website for online grocery businesses has grown significantly to expand the business system, supporting digital transformation and long-term revenue growth. Some of Vietnam’s largest grocery businesses, including Annam Gourmet Market, Bach Hoa Xanh, Organica, Farmer’s Market, and WinMart, have led the way in developing an eCommerce website system and have seen great success.

Choosing the right platform to build an eCommerce website makes the above brands successful. Platforms play a significant role in developing and operating an effective online grocery website. Along with well-known names such as Shopify, BigCommerce, and WooCommerce, Magento is considered the best online grocery support platform.

The advantages of creating eGrocery websites on the Magento platform

Various approaches to designing a website interface

Businesses have many options when designing the eGrocery website interface on the Magento platform, including using available themes, customizing themes, and creating their own.

Businesses can find Magento-specific themes in the grocery field, developer community, or partner using available themes. It helps businesses reduce the cost of interface design, but it limits businesses’ brand positioning because the interface is easy to duplicate with other websites.

should we create egrocery websites on the magento platform
There are three ways to design an eGrocery website interface on the Magento platform.

Businesses can save money and add brand identity elements such as colors, fonts, layout, and so on by customizing their themes. However, businesses need a team with extensive Magento expertise and experience to set up and customize the interface efficiently.

Businesses will have a one-of-a-kind website for their brand if they design their interface. However, it will require an enormous investment in development costs and a professional team.

When choosing Magento to develop an eCommerce website, most grocery stores often customize or use their themes to support an in-depth eCommerce business.

Various eCommerce functional systems

The Magento platform provides a comprehensive set of features, ranging from basic to advanced, for the development of professional eCommerce websites. Additionally, Magento allows you to create custom functions to solve specialized grocery industry problems.

Basic functions to assist businesses in running an efficient and smooth website system, such as

  • Catalog Management: Manage all data, processes, categories, attributes, prices, inventory quantities, and images/videos to operate and optimize the efficiency of the online grocery store.
  • Store Management: Manage product inventory and each branch’s business activities and personnel.
  • Cart and Checkout: Manage the shopping cart and customers’ information when they check out.
  • Customer Management: Manage customer information to increase marketing efficiency, purchase experience, and customer satisfaction.
  • Marketing Management: Optimize SEO and implement marketing strategies with tools to increase business sales.
  • Sales Management: Create and manage sales, order, payment, and shipping processes.
  • Content Management: Create and optimize all content elements for CMS pages, image storage, customize themes, and design websites.
  • System Management: Delegate administrators to review the best methods for website security and maintenance
  • Analysis and Report: Support tracking and measuring eCommerce system performance and developing future strategies.
should we create egrocery websites on the magento platform
Magento’s functional system

Advanced functions that improve consumers’ online shopping experiences, such as advanced search (Elasticsearch, live-search), MSI (Multi-Source Inventory), abandoned cart, similar product recommendations, PWA (Progressive Web Apps), multi-layered product catalog, and so on.

In addition, industry-specific functions assist businesses in dealing with their problems and reducing mistakes in the online grocery industry, such as order tracking, fast delivery, delivery time and location options, etc.

The ability to expand the system in the future

The high flexibility of Magento open source is an outstanding advantage that helps the system not only operate effectively at present but also expand the system to accompany businesses in the future.

Grocery businesses can fully integrate 3rd party services with Magento, making eCommerce operations efficient and smooth: 

  • Payment: Integrating with card payments (ATM, VISA, Master Card); e-wallet (MOMO, Zalo Pay); payment gateways (OnePay, VNPay, Paypal), and COD that helps diversify the payment experience.
  • Delivery: Integrating with delivery companies like Giao Hang Nhanh, Giao Hang Tiet Kiem, Viettel Post, and order tracking applications aid in the processing and optimizing delivery processes.
  • Management software: Integrating with software like ERP, CRM, POS (SAP), Salesforce, and Oracle that help run all businesses’ resources.
  • Business analysis tool: Integrating with business analysis tools (Business Intelligence-BI) like Power BI, Tableau, and Looker assists in the improvement of the business strategy and growth plan

Marketing: Integrating with marketing software from Email Marketing (Mailchimp, Getresponse) to advertisement (Facebook, Google, Zalo, Tik Tok) to optimize eCommerce business

should we create egrocery websites on the magento platform
The ability to expand the system

Besides that, Magento also allows businesses to expand from one website, and one store to many websites, and stores, and convert multi-language, and multi-currency flexibly while still being able to manage all data at the same time.

As a result, Magento is a suitable platform for a wide range of business models, including B2C, B2B, B2B2C, and O2O, as well as a wide range of business sizes, including new businesses entering the eCommerce market, startups, SMEs (small and medium enterprises), and large corporations.

Outstanding security

In the path to building a website, security is another significant benefit that makes the Magento platform the preferred platform for online grocery stores.

should we create egrocery websites on the magento platform
Magento’s outstanding security

Magento includes a security scan tool that helps identify problems and propose security solutions to handle arising errors, effectively optimizing the security of grocery eCommerce websites. Moreover, to improve admin account security, Magento requires admins to use advanced passwords with at least 7 characters, including letters, numbers, and special symbols. Simultaneously, password complexity can be added to lowercase and uppercase passwords or re-login after a certain amount of login session time. Furthermore, Magento supports two-factor authentication, such as OTP or CAPTCHA code, to strengthen the security of the grocery eCommerce website system.

Diverse ecosystems

The Magento platform has a worldwide developer community that includes many experienced and professional Magento developers.

Magento is also part of the Adobe ecosystem, helping businesses easily access new technology trends and use Adobe’s available application store.

With such a strong development community, online grocery store businesses will receive the most assistance in resolving technical issues and consulting on building eCommerce solutions that are appropriate for their business model.

should we create egrocery websites on the magento platform
Magento’s ecosystem

Difficulties in creating an eGrocery website on the Magento platform

High development cost

Although Magento is highly appreciated for its features and performance, the cost issue is still a significant obstacle that makes many eGrocery businesses hesitate to choose Magento.

Implementing a complete eCommerce website system built on Magento costs between $10,000 and $250,000.

Cost Magento Open Source Magento Commerce Magento Commerce Cloud
User licenses Free $22.000 -$125.000/yr $40.000-$190.000/yr
Hosting $100-$500/yr $500-$6.500/yr Free
Domain $10-$400/yr $10-$400/yr $10-$400/yr
SSL Certificate  $50-$300/yr $50-$300/yr $50-$300/yr
Creating website $5.000+ $5.000+ $5.000+
Developing website $1.800-$10.000/yr $10.000+ $10.000+
Extensions $60-$600/ea 60-$600/ea 60-$600/ea
Total $10.000-$17.000 $33.000-$149.000 $50.000-$207.000

The table comparing Magento construction costs

Take time to implement

A complete Magento project typically requires 3 to 6 months, with some projects requiring up to a year. As a result, businesses frequently waste time because of the complex functional system and the scarcity of Magento experts.

Professional team required

Businesses require a professional team with a deep understanding of Magento as well as practical experience on highly complex systems to implement an effective eGrocery website using Magento.

Annam Gourmet’s case study

Although Annam Gourmet has previously owned a website, it is primarily used for brand development, and the effectiveness of eCommerce activities has not been prioritized. As a result, this website system is not comprehensive and is limited to crucial eCommerce functions. Furthermore, to transition into the “new normal”, Annam Gourmet must expand its online sales channel more intensively and effectively.

In order to meet the needs mentioned earlier, as well as to support the company’s long-term development goals in the Vietnamese market, Secomm and Synova successfully built a complete eCommerce website system on the Magento 2 platform.

should we create egrocery websites on the magento platform
Creating eGrocery website for Annam Gourmet

The Magento 2 website system is operationally stable and effective with other components in Annam Gourmet’s operating system. As a result, Annam Gourmet’s eCommerce website, with typical grocery industry elements, is capable of meeting all business needs, such as operating effectively in a highly complex system, quickly processing huge amounts of data about products, customers, and orders, and seamlessly syncing with ERP, CRM, POS, and so on.

In general, when building a grocery eCommerce website with Magento, businesses can master everything from interface design to feature system, leveraging a diverse ecosystem, a system capable of flexible customization, and superior security. On the other hand, businesses must prepare and invest in a budget, time, and team to successfully and effectively implement it.

Our company – SECOMM, has been partnering with many big enterprises such as An Nam Group (Vietnam), Jasnor (Australia), and Changi Airport Group (Singapore). As a result, we are aware of the challenges and worries firms face while developing an eCommerce website system.

Get in touch with us now for FREE eCommerce consultancy and solutions in eGrocery businesses.

Read more
THE PATH TO CREATING COMPREHENSIVE EGROCERY WEBSITES

According to Statista, the size of the Vietnamese ecommerce market in 2021 was $13 billion and is expected to reach $39 billion in 2025, ranking second in Southeast Asia behind only Indonesia. The spectacular breakthrough of the grocery eCommerce industry has coincided with the explosion of the eCommerce market. As a result, online grocery shopping has become a part of 53 percent of consumers’ habits. 

Grocery companies should create their eCommerce website as soon as possible to jump into the bigger game and develop online grocery business activities to capitalize on the enormous potential of the eGrocery market and gradually transition to digital transformation.

SECOMM has outlined the journey to create a comprehensive eGrocery website for the Vietnamese market with over 7 years of experience in eCommerce.

The initial stage: Basic eGrocery website development 

the path to creating comprehensive egrocery websites
The basic process of developing the eGrocery websites

Setting goals for the development of the eGrocery website

The first step for grocery businesses is to set goals and prioritize those goals to plan the result of an appropriate eCommerce website for each stage.

Businesses can consider long-term goals such as brand positioning, exploitation of potential customers, and product online business capability.

Short-term goal activities such as revenue growth, customer monitoring and analysis, campaign effectiveness evaluation, and so on should prioritize by businesses. 

Furthermore, the user experience factor, which includes services such as payment, logistics, online customer care, and so on, is critical to increasing interaction, support, customer consultation, and problem resolution as quickly as possible.

In terms of duration, businesses can choose to deploy quickly to penetrate the eGrocery market or gradually adapt to the market at this stage. When deploying a grocery ecommerce website, the budget will be determined by each business’s strategy and financial potential.

Selecting a basic eGrocery website development platform

Two popular platforms assist businesses in developing eCommerce websites: SaaS (Software as a service) and Open Source. Here are some of the best Saas eCommerce platforms: Haravan, Shopify, and BigCommerce.

  • Pros: Rapidity, reasonable price, no IT experience requirement
  • Cons: Operating costs rise over time as a result of annual/monthly service license payments, platform developer reliance due to lack of ownership of source code and data, and limited functions such as the ability to integrate and expand the website system.
the path to creating comprehensive egrocery websites
Top 3 SaaS eCommerce Platforms: Haravan, Shopify, BigCommerce

Open Source eCommerce Platforms widely used in the Vietnamese market include WooCommerce, OpenCart, and Magento. 

  • Pros: The user owns the source code and data, has more interfaces and functions, and has better integration and extensibility than SaaS platforms.
  • Cons: It takes more time and cost to develop the website initially than SaaS platforms. Also, it requires an experienced IT team to handle its system.

Due to the significant differences between SaaS Platforms and Open Source Platforms, stage businesses prefer to use SaaS Platforms in the initial stages of basic eGrocery

Designing the interface of the eGrocery website

Businesses have to meet the following criteria when designing the website interface: UI/UX standardization, displaying the brand’s and the eGrocery industry’s characteristics, and product presentation synchronization to provide the best experience to customers.

There are three approaches to designing the interface: using available themes, customizing themes, or creating their own. Businesses frequently use the available themes in this stage to save the most money. Still, some companies with financial potential will choose the other two options for better branding.

the path to creating comprehensive egrocery websites
Bach Hoa Xanh’s website

Adding functions to the eGrocery website

When operating a grocery eCommerce system, businesses can prioritize the development of basic functions to meet the essential needs during this time.

Some basic functions required in eGrocery websites, such as:

  • Catalog Management: Manage all data, processes, categories, attributes, prices, inventory quantities, and images/videos to operate and optimize the efficiency of the online grocery store.
  • Store Management: Manage product inventory and each branch’s business activities and personnel.
  • Cart and Checkout: Manage the shopping cart and customers’ information when they check out.
  • Customer Management: Manage customer information to increase marketing efficiency, purchase experience, and customer satisfaction.
  • Marketing Management: Optimize SEO and implement marketing strategies with tools to increase business sales.
  • Sales Management: Create and manage sales, order, payment, and shipping processes.
  • Content Management: Create and optimize all content elements for CMS pages, image storage, customize themes, and design websites.
  • System Management: Delegate administrators to review the best methods for website security and maintenance
  • Analysis and Report: Help track and measure eCommerce system performance and develop future strategies.
the path to creating comprehensive egrocery websites
Quick purchase feature and wishlist on Organica’s website

Finalizing the legal procedures

According to Decree 52/2013/ND-CP of the Government, every individual or organization that owns a sales eCommerce website must notify or register with the Ministry of Industry and Trade on the eCommerce Operation Management Portal. 

Websites that exceed the time limit or fail to register/notify the competent management agency within the time frame specified will be administratively sanctioned by regulations.

The following stage: Advanced eGrocery website development

the path to creating comprehensive eGrocery websites
The advanced process of developing the eGrocery website

Re-targeting

As the company grows and the market changes, the goals must be adjusted accordingly. This is also the time for leaders to rethink the business strategy’s target and money to invest in the grocery eCommerce website system. During this time, businesses frequently focus on the short and long-term goals of expanding the online grocery store system.

Long-term business goals can include expanding market segments, developing loyalty programs, forming consumer online shopping habits, etc.

Short-term goals for businesses can include capturing more new potential customers, increasing revenue, and supporting Ecommerce Marketing strategy.

Selecting platforms for conversion

When SaaS platforms are no longer effective enough to help businesses expand their online grocery store website systems, they have to turn to Open Source platforms like Magento, WooCommerce, and OpenCart to build advanced eGrocery websites.

the path to creating comprehensive egrocery websites
Top 3 Open Source eCommerce platforms: Woocommerce, OpenCart, Magento

In this stage, platform selection criteria include:

  • Professional website interface, UX / UI standardization, displaying the brand’s and the eGrocery industry’s characteristics.
  • Comprehensive functional system from basic; advanced to industry-specific
  • Flexible customization and extensibility, allowing businesses to integrate with a wide range of third-party utilities and support multiple websites, multi-language, and multi-currency.
  • High security, assisting businesses in avoiding network attacks, and assisting with data backup when needed 

Absolutely, businesses will face more challenges when switching platforms from SaaS to Open Source, such as changing costs, time to train personnel on open platforms, and data loss or errors during the conversion.

Selecting the development resources (In-house team or Project developer)

Businesses must choose the right resources to develop their website to build eCommerce website on an open source platform.  Typically, companies can create an in-house team or find a project developer. Regardless of the resource, professional knowledge and practical experience about the chosen platform are required.

the path to creating comprehensive egrocery websites
Selecting the development resources for the eGrocery website

Businesses should recruit and train IT and eCommerce personnel with expertise and experience in the chosen platform. Building the right team will take a lot of time and money. Still, it will help businesses manage resources better and actively edit or develop the website system according to the requirements.

Businesses should look for project developers based on the following criteria to collaborate with them: 

  • Ecommerce experience (the number of years of experience, the quantity and the quality of projects they have done, and the complexity of projects).
  • The professional team (solution consultants, IT personnel, customer service).
  • Good process (analyzing, proposing solutions, developing, testing, and maintaining).
  • Fast processing and support capabilities.
  • Warranty and maintenance commitments. 

This will help businesses learn expertise, gain experience, and develop a website in all aspects of the eGrocery industry. Still, companies and their partners must collaborate effectively to achieve a better result.

Re-designing the interface of the eGrocery website

Businesses can keep things the same while switching platforms. There is no need to change the current website interface. Many companies, however, will rebuild the website interface to match the new strategy and platform.

Similar to the previous stage, businesses have several options when designing the interface of a grocery eCommerce website: using available themes, customizing the themes, or creating their own. At this stage, however, businesses frequently choose to customize or design their own theme to reflect the characteristics of the eGrocery brand and industry.

the path to creating comprehensive egrocery websites
OpenCart’s website interface store

Converting platform

After selecting the appropriate conversion platform, the conversion should be carried out carefully to limit the risk of data loss or enterprise error. To avoid errors, the conversion is usually done as automatically as possible.

The platform conversion process includes steps to extract data from the old system and record it into the new system. After converting the platform, businesses need to double-check to ensure that the converted data is fully and correctly according to the plan.

Upgrading functional system

In addition to the basic functions, businesses should focus on developing a more complex system of functions, including advanced and industry-specific functions for the eGrocery industry.

Advanced functions include order tracking, abandoned cart, similar product recommendations, advanced product search, multilayer product catalog, and others that improve the consumer experience and speed up the shopping process.

Industry-specific functions aid in thoroughly resolving the challenges of implementing intensive departmental eCommerce, meeting the needs of customer segments and businesses such as fast delivery, delivery time selection, and so on.

Furthermore, businesses must constantly update and develop user-friendly functions to stay competitive in the market.

In addition to the basic functions, businesses should focus on developing a more complex system of functions, including advanced and in-depth functions for the eGrocery industry. Advanced functions include order tracking, abandoned cart, similar product recommendations, advanced product search, multilayer product catalog, and others that improve the consumer experience and speed up the shopping process. In-depth functions aid in thoroughly resolving the challenges of implementing intensive departmental eCommerce, meeting the needs of customer segments and businesses such as fast delivery, delivery time selection, and so on. Furthermore, businesses must constantly update and develop user-friendly functions to stay competitive in the market.
Magento’s advanced functions

Operating and maintaining the eGrocery website system

When putting the grocery eCommerce website system through testing, businesses must review and test the entire website and functionality in a specific time frame to ensure order processing speed, website stability, and so on. In addition, businesses must immediately contact the in-house team or the developer if issues arise to adjust and improve the website before going live.

After the grocery eCommerce website system has stabilized, businesses should focus on Ecommerce Marketing strategies (SEO, SEM, Email Marketing, Content Marketing, Social Marketing, and so on) or implement Omni-channel to grow their online eGrocery business.

For long-term sales growth, businesses should maintain, update, and upgrade their website system regularly, quickly adapting to changes in the eCommerce market in general and the grocery market in particular.

the path to creating comprehensive egrocery websites
The final step in developing comprehensive eGrocery websites is to operate and maintain the system.

In general, developing comprehensive eGrocery websites for the Vietnamese market is complex. It requires businesses to invest significant time and money in researching the best eCommerce strategy for each stage of business development.

Our company – SECOMM, has been partnering with many big enterprises such as An Nam Group (Vietnam), Jasnor (Australia), and Changi Airport Group (Singapore). As a result, we are aware of the challenges and worries firms face while developing an eCommerce website system.

Get in touch with us now for FREE eCommerce consultancy and solutions in eGrocery businesses.

Read more
4 common mistakes while doing grocery e-commerce
4 COMMON MISTAKES WHILE DOING GROCERY E-COMMERCE

Grocery e-commerce is an inevitable business trend in the current Vietnamese e-commerce market. Some grocery stores have implemented e-commerce very early and have achieved great success, such as An Nam Gourmet, Bach Hoa Xanh, WinMart, and Co.op Online.

However, not all businesses are fortunate to deploy effective e-commerce because risks and wrong decisions when doing business can happen in any market, not only in the eGrocery market.

Some mistakes are fixable, but there are mistakes no matter how much budget and time it takes to make up. Here are some online grocery store mistakes that eGrocery business leaders need to know.

4 common mistakes while doing grocery e-commerce
4 common mistakes while doing grocery e-commerce

Building operating procedures for complex e-commerce systems

The grocery store business process in chain stores and e-commerce websites is entirely different. However, when implementing e-commerce, many businesses put the entire existing process on the website system without any customization or modification to conform to general operating procedures.

To shift business from offline to online, businesses must face difficulties such as synchronizing data from POS (Point of sale), e-commerce platforms, and e-commerce websites for other systems like CRM, ERP, BI, etc.

Grocery e-commerce is an extraordinary industry, with many complex features such as products with many units, selling methods, weight differences, constantly changing prices (day/week/month/year), expired products that need to be canceled, or imported new must have specific data, complicated payment processes, cumbersome warehousing operations, etc.

In particular, most products in the grocery store are fresh and fast food, so the damage rate is high, and the delivery time needs to be faster than in other fields. In addition, for these items, “housewives” also need to choose the correct delivery time.

4 common mistakes while doing grocery e-commerce
Building operating procedures for complex e-commerce systems

Because of the complexity of the operation process, the requirements for the e-commerce system are also more unique compared to other industries, making it difficult for managers to grasp the business situation and not be able to manage the number of products in stock in each branch.

Enterprises should build their in-house team or look for experienced grocery e-commerce developers to design the system operation process for specific industry and business problems that SaaS platforms cannot provide.

Wrong choice of an e-commerce platform for egrocery

An e-commerce platform is software that businesses use to build an e-commerce website. Choosing a platform is always the first step in the e-commerce business process, so choosing the wrong one will lead to the entire online grocery store strategy going down.

After a period of using the unsuitable platform, businesses are required to “change blood” with another platform. This mistake wastes time and budget to build an e-commerce website for businesses without bringing about the expected results. It takes time to recruit and train employees to get used to the new platform.

To avoid this unnecessary mistake, businesses need to clearly define short-term and long-term goals for the brand, thereby building the criteria for choosing the most suitable e-commerce platform. To do that, businesses can do their research or seek professional advice before making a final decision. Of course, this takes time, but it will save time in the long run for the business.

4 common mistakes while doing grocery e-commerce
Wrong choice of an e-commerce platform for egrocery

Currently, businesses that want to implement e-commerce step by step often choose Saas (Software as a service) platforms such as Shopify, BigCommerce, and Haravan in the early stages. This helps businesses save budget and time in the short term, market exploration, etc. Then, switch to open source platforms (Open Source) such as WooCommerce, OpenCart, and Magento to upgrade and expand the website system with convenient features for users and businesses.

Businesses with a long-term e-commerce business orientation often choose open source platforms right from the start to long-term companionship with businesses. Starting and developing continuously on an open source platform helps businesses save money and time to switch platforms, and own and fully control the system from source code to customer data, efficiently and proactively develop new features suitable for users and markets.

However, similar to building an operating process, choosing an e-commerce platform does not have a typical “recipe” for all businesses. Hence, each business needs to understand its business strategy, operating model carefully, and so on. in each stage of development.

Not investing in website interface design

The interface is essential in the grocery business, and it is necessary to meet UI (User Interface) and UX (User Experience – User Experience) standards. These are two crucial factors in any e-commerce website. However, many businesses forget these two factors when designing websites, leading to consequences such as an unattractive interface, not showing the characteristics of the business and the grocery, poor website performance, and page loading—slow, poor navigation, and few specialized functions for e-commerce, etc.

The UI / UX standard design has not been emphasized. However, the user experience on the enterprise’s website becomes worse, unable to retain users, affecting the revenue and brand positioning of the business.

So when choosing an e-commerce platform, businesses should also choose platforms that can help businesses customize the interface and functionality of the source code.

4 common mistakes while doing grocery e-commerce 4
Not investing in website interface design

Currently, there are 3 ways to design the interface for a website:

  • First, use existing themes (interfaces): Businesses can choose from themes available in the market, development community, or cooperation units. This will help businesses save costs, but brand awareness is low because it is easy to duplicate with other websites.
  • Customize the interface based on the existing theme: Similar to the above, businesses can customize their characteristics by affecting the code in the front end. From there, businesses both save costs and express their characteristics.
  • Design your interface: This is often more expensive than using a theme, but it meets the business’s most specific and specific needs.

Inappropriate feature build roadmap

At the right time, the functional system is not what “needs not to have” and “what has is not needed.” For example, in the early stages of entering the e-commerce market, businesses often do not have a certain number of users, so the functions of the Loyalty Program (loyalty program) are not necessary. Instead, businesses should focus on building functions that help exploit potential customers. Then, after having a stable number of users, businesses can gradually build more specialized functions, solving industry-specific problems.

Building a functional system that is not suitable for users’ needs at each time will waste time and cost to build a website without providing a satisfactory shopping experience, affecting revenue efficiency and can be left behind competitors in the industry.

4 common mistakes while doing grocery e-commerce
Inappropriate feature build roadmap

In general, egrocery is the “golden opportunity” for businesses to implement e-commerce. However, to capture opportunities and market share, businesses need to pay attention to many factors, especially the mistakes to avoid mentioned in this article.

With experience in successfully implementing complex grocery e-commerce systems like An Nam Gourmet, SECOMM understands grocery businesses’ obstacles. Contact SECOMM now for a free consultation on detailed e-commerce system development solutions!

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online content strategy
GRASP AN EFFECTIVE ONLINE CONTENT STRATEGY FOR B2Bs
The development of B2B businesses is increasingly affected by the quality of online content. Due to differences compared to B2C models, the B2B have specific characteristics of customers, products, and longer transitions, making the content planning process a bit differently between the two types. To conceptualize an effective online content strategy, marketers need a thorough understanding of B2B business nature.

1. An effective online content strategy has a significant impact on B2B business

Content shapes business objectives to reach the goals

Several conflicting opinions often appear, which leads to much suspicion about the actual benefits that content brings to businesses. The doubts possibly stem from different issues when implementing client research or positioning the development orientation. A B2B effective online content strategy results from a meticulous and thorough investigation of all aspects of the business, including the market, competitors, clients, entrepreneurial potential, and much more.

content effects business objectives
Content can shape all the outputs businesses want to achieve

Those factors are the initial steps for the content strategy. When the letters’ sequence creates their miracles, businesses smoothly fulfilled the original objectives to reach out to the developing goals. As a result, content shapes everything that the industry puts out, prompting customers to take action with the services or products they desire.

SEO contribution for an effective online content strategy

In other words, SEO will have no result if supportive content does not exist. With a diverse and high-end content system built in advance, SEO specialists can easily optimize the website rankings and reliability on search engines with more strategic approaches. Besides, businesses can use BLOG to develop an abundant content base, attracting more users to visit the website.

2. Effective online content strategy, how to?

Identify target audience – well begun of an effective online content strategy

Business needs to research accurately and specifically about the target audience to implement an effective online content strategy. Content creators also need to determine who they are writing for, what they are writing for, and what value are they seeking?

content strategy for B2B
It is time to take a look at a comprehensive process of creating content

First, find out information about businesses to identify audience target with the following fundamental questions:

Company size

  • Is it a multinational, international, or domestic enterprise?
  • The number of staff?
  • Portfolio of projects?
  • Portfolio of clients? Testimonials are highly appreciated.
  • Business field and business status?
  • How old are the decision-makers? Gender? Their position in the business?

The factors leading audiences to use products/services

  • Figure out the pain points of productivity, working process, finance, and other related factors.
  • Problems they want to fill?
  • What are they happy with current products/services?

The buying process

  • Who makes the buying decision? Role of every decision-maker in the buying process?
  • The personal objectives behind buying decisions: measurable KPIs, productivity, revenue
  • How long does the buying timeline take?

About the decision-maker:

  • Personal information: name, portfolio, career motivations, demographic characteristics (gender, living area, interests)
  • What are their emails or other accounts on Linkedin, Facebook, and something like that?
  • Among those accounts, which do they often use?
  • Which level of content do they prefer to read? (general information or specific topics)
  • Is their work at the office or on the go?
  • How do decision-makers seek new information?

Set clear sales goals for an effective online content strategy

Sales goals are also an important step to prepare for an effective online content strategy. These include business goals and content goals. In particular, business goals play as the direction for specific objectives and targets in businesses, including criteria on sales, market share, growth, revenue, and profit. Besides, the content target is a part of the marketing objective, a supporting factor for the business goals in developing the speed of goods/services distribution, brand positioning, value in use of the products, and loyal client creation base for the brand.

Specific content targets will create a solid foundation for a content strategy from the simplest and most basic targets. The following proposed targets will be:

  • Increase traffic to the website
  • Provide educational and training information
  • Maximize SEO tool and search engine rankings
  • Combine with other channels of marketing strategy
  • Create loyal customers for the business in the long term

It is acutely worth reminding that simultaneously achieving all the goals is impossible. That is a greedy view. Instead, prioritizing the most important ones in the short/long term and dividing the targets according to each stage of business growth.

The S.M.A.R.T principle in an effective online content strategy

In the next step, concretize the above primary goals with specific factors based on the S.M.A.R.T principle. This process will help to set more oriented goals.

S refers to “specific”. The primary goals mentioned above need to be more specific. To specify them, ask some of the questions by using the “6W” formula, namely:

Who?

  • Who is responsible for this plan?
  • Who is the target audience?
  • Who controls the strategy?

What?

  • What to do to complete the plan? Which are the best solutions?
  • What is the target audience seeking? Which of them are mostly priorities?

When?

  • When will the content strategy take place?
  • When does the strategy approximately end?
  • When is content published?

Where?

  • Where is the content distribute?

Why?

  • Why are those types of content used?
  • Why does this goal need to be completed first to carry out productivity for this content strategy?

M is “measurable”, which means the goals in detail. Those quantitative factors can be data collection, revenue, sales performance, customer satisfaction, and customer experience surveys.

A means “applicable”. No matter how specific the goals are, they need to be feasible and appropriate to the team-ability. Sometimes, to accomplish these goals, the staff need to improve their skills or undergo training processes. These are all essentials to approach closely to the previously measured goals. From that basis, marketers can estimate a suitable figure for the target. For example, if the sales revenue increases by 5% last month, setting a goal to increase sales performance by 10% this month. Oppositely, setting the 30% increase target would be unreasonable. Although there will be differences and characteristics of every single industry, measurable goals require a meticulous research process in general.

R is the beginning of “realistic” or “relevant”. To set the goal of studying abroad in Australia, make sub-objectives such as studying IELTS, finding a study abroad counseling center, applying for a VISA. However, studying Korean is not related to the whole abroad goals; it can not join the study plan. That plan is an underlying visual instance for a better understanding of relevant and real goals.

T, talks about time. The limit of time is essential to proceed with the on-time plans and break down the goals into actionable tasks. Time-bound brings a consistent and effective online content strategy in all aspects.

3. Creative, unique and impressive content ideas are highly-appreciated

Unique and innovative ideas impressively contribute to an effective online content strategy. However, they are all a plus, not compulsory. In other words, creative ideas are supportive tools that help businesses grow faster, but more than a creative-content factor needed to accompany enterprises with long-term development. To do so is to gain the foundation of Marketing understanding that distributes creative content into suitable channels.

creative content for effective online content strategy
Creativity makes a breakthrough for businesses, but not yet the most important

Generally, novelty can attract potential target audiences. Here are some of the suggestions to be more creative when brainstorming ideas to run an effective online content strategy:

  • Make a list of inherent topics that can divide into specific ideas then.
  • Search engines (Google, Bing) also help to brainstorm different opinions. It supports creating SEO-friendly content that closely approaches niche audiences.
  • Try visiting competitors’ websites or reviewing customer feedback to find new customer insights that competitors have unfortunately missed.
  • Review the earlier published content on the Blog page and pay attention to some of the not detail-clarified points.
  • Develop ideas in new posts that help web content systems be more detailed and relative. The tight, accurate content system can easily slip into specific audiences. Besides, a connective blog-post system boosts SEO performance more naturally.

B2B enterprises do not just need only one effective online content strategy. However, the effective one produces a substantial range of benefits for business, from improving the website-popularity to increasing sales revenue.

SECOMM, with expertise understanding, always seeks prudent solutions in both web structure and content system for partners in the working process. With well-trained staff, we understand how an effective online content strategy impacts brands. We hope to convey new values from old platforms and build fresh ideas from the hybrid of information based on materials.

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